Description
Nurix is an enterprise AI company that builds two connected platforms: NuPlay, for customer-facing conversational AI, and NuStack, a workflow engine for automating internal operations. Nurix positions itself around agentic AI, agents that do not just answer questions but carry out multi-step tasks inside a company's existing systems.
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NuPlay covers voice, chat, SMS and email agents that handle customer conversations across those channels. It is designed to replace traditional IVR systems and manual support queues, and includes real-time analytics, historical conversation tracking, and a handoff to a live agent that carries over the full conversation context, intent and key details rather than starting over.
NuStack is described as the enterprise workflow engine behind the platform, used to design and automate multi-step processes and orchestrate AI across different business functions. Nurix expanded its conversational AI further by acquiring Verloop.io, adding to its voice and chat capabilities for enterprise customers.
Nurix's platform is built for enterprise use, with access controls and CRM and API integrations for connecting into existing workflows. Named industries include retail, insurance, financial services, collections and mortgage, education, health and fitness, real estate and home services, and the company states its agents are meant to run around the clock across time zones.
Nurix cites individual customer results such as 60-70% reductions in processing time, workflow containment rates above 65%, and accuracy above 99% in specific deployments, but frames these as case-study outcomes for particular clients rather than platform-wide guarantees. Pricing is not published on the site.
- CategoryAI Voice Agents
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
Nurix AI's Core Features
NuPlay conversational agents across voice, chat, SMS and email
NuStack workflow engine for automating multi-step back-office processes
Live handoff to human agents with full conversation history and intent
Real-time and historical conversation analytics
CRM and API integrations for connecting into existing enterprise systems
Enterprise-grade access controls
24/7 coverage across time zones
Expanded voice and chat capabilities through the Verloop.io acquisition
How to use Nurix AI?
Define the workflow: Map the customer or internal process NuStack should automate.
Deploy a conversational agent: Set up NuPlay for the channels you need, such as voice, chat, SMS or email.
Connect your systems: Integrate the agent with your CRM and other tools via API.
Set escalation rules: Configure when a conversation hands off to a live agent, with context carried over.
Monitor performance: Track resolution and containment rates through Nurix's analytics.
Nurix AI's Use Cases
- Customer support automation
- Back-office workflow automation
- Order and reservation changes
- Agent handoff with context
