Description
HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, operations, and commerce software around a Smart CRM. It positions the CRM as a single source of truth that connects business data, teams, and customers as a company grows.
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The platform is organized into products including Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, and Agent Hub, with Smart CRM at the center. Built-in Breeze AI agents work around the clock, such as a Customer Agent that resolves inquiries automatically, a Prospecting Agent that spots buying signals and launches outreach, and a Data Agent that answers custom questions about customers.
HubSpot serves hundreds of thousands of customers across many countries, offers more than 2,000 integrations, and provides a Solutions Partner marketplace. Pricing spans a free tier through Starter, Professional, and Enterprise editions, with usage-based HubSpot Credits powering AI features and agents.
- CategoryAI CRM Tools
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
HubSpot's Core Features
Smart CRM as a single source of truth
Marketing, Sales, Service, and Content Hubs
Breeze AI agents including Customer, Prospecting, and Data agents
Marketing automation and email marketing
Reporting dashboards and analytics
Answer engine optimization (AEO)
2,000+ integrations
Usage-based HubSpot Credits for AI features
How to use HubSpot?
Sign up: Start free with HubSpot's tools, no credit card required for the free tier.
Set up your CRM: Connect your data and teams around the Smart CRM.
Choose Hubs: Add Marketing, Sales, Service, or other Hubs for your needs.
Enable AI agents: Deploy Breeze agents to resolve inquiries, prospect, and answer data questions.
Connect tools: Integrate the apps you already use from 2,000+ integrations.
Scale up: Upgrade to Starter, Professional, or Enterprise as you grow.
HubSpot's Use Cases
- Marketing automation
- Sales pipeline management
- Customer service
- Unified customer data
