Description
20paths helps teams create interactive product demos and how-to guides quickly. Users click through their product, and 20paths instantly captures a demo with annotations and highlights. From there, demos can be tailored with chapters, branching, calls to action, custom branding, and AI translations, and personalized to individual users with dynamic company and user names.
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An AI assistant adds generated text annotations and translates demos into 12 or more languages. Editing tools include blur to redact sensitive information, zoom and pan for engagement, and highlight and hotspot styles. Finished demos can be shared as a link, embedded on websites and help centers, sent in email campaigns, and used throughout the sales cycle, with deep analytics on views, engagement, and conversion.
20paths is aimed at technical writers, documentation specialists, and instructional designers, as well as growth marketing, customer success, product marketing, and sales teams. It supports product-led growth, onboarding and adoption, feature updates, and demo leave-behinds to speed up deals.
Pricing includes a free Solo plan with up to two publicly shared demos and guides and one help center, a Pro plan at $35 with unlimited demos, guides, help centers, a custom domain, and watermark-free content, and a Team plan for collaboration with team management and priority support.
- CategoryCustomer Success & Onboarding
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
20paths's Core Features
Capture interactive demos by clicking through your product
Automatic highlights and annotations
AI-generated text annotations and translations in 12+ languages
Chapters, branching, intros, and calls to action
Personalization with dynamic company and user names
Blur redaction, zoom and pan, and custom branding
Share as a link or embed on sites, help centers, and email
Analytics on views, engagement, and conversion
How to use 20paths?
Capture: Click through your product to generate a demo with annotations and highlights instantly.
Customize: Add chapters, branching, CTAs, branding, and AI translations, and personalize with variables.
Share: Publish as a link or embed it on your website, help center, or email campaigns.
Measure: Review analytics on engagement, views, and conversion to refine the demo.
20paths's Use Cases
- Product-led growth
- Customer onboarding
- Sales enablement
- Documentation and SOPs
