説明
Archive's AI Creator Marketing Platform is designed to provide brands with unparalleled visibility into the content their community creates. It automates the often manual and time-consuming processes involved in creator marketing, social listening, and user-generated content (UGC) management.
The platform's core functionality revolves around capturing every mention of a brand across various social media channels, including TikTok, Instagram, and YouTube. It goes beyond simple tag detection by utilizing AI-powered social listening, such as Archive Radar, to identify untagged video and audio content where a brand or product appears. This ensures that no valuable mentions or UGC are missed, providing a complete picture of brand presence.
Archive empowers teams to discover the right creators, not just the most popular ones. Its AI Creator Search and Creator Leaderboard help identify emerging talent and rank creators based on their performance, enabling more strategic influencer collaborations. The platform also automates the acquisition of usage rights and whitelisting for UGC, making it easy to repurpose high-performing content for advertising, email campaigns, and landing pages.
For marketing teams, Archive offers automated campaign reporting and competitor insights, eliminating the need for manual data compilation and spreadsheet tracking. The AI Insider report provides a generated overview of top-performing creators, trending content, and campaign effectiveness. This allows teams to quickly understand what's working and scale their efforts accordingly.
Archive is particularly beneficial for social teams, PR and partnerships departments, influencer marketing managers, and e-commerce marketers. It helps them move away from manual methods like screenshotting, DM tracking, and Excel spreadsheets towards a more efficient, data-driven approach. The platform is trusted by over 1,000 brands looking to scale their creator programs infinitely and prove the ROI of their marketing efforts.
AI Creator Marketing Platformの主要機能
AI-powered social listening for untagged content
Creator discovery and identification
Performance tracking for creators and campaigns
Automated usage rights acquisition
UGC repurposing for marketing channels
AI-generated campaign and community insights
24/7 Story detection
Video sentiment analysis
Creator Leaderboard for performance ranking
Competitor insights
Automated campaign reporting
Brand mention capture across TikTok, Instagram, YouTube
AI Creator Marketing Platformの使い方は？
設定: ブランドモニタリングとクリエイター検索のパラメータを設定します。
発見: AI Creator Search を利用して、関連性の高いインフルエンサーを見つけます。
キャプチャ: Archive はブランドの言及と UGC を自動的に検出し、キャプチャします。
分析: AI Insider レポートとキャンペーンパフォーマンスダッシュボードを確認します。
エンゲージ: トップクリエイターを特定し、パフォーマンスに基づいて再エンゲージします。
再利用: 利用権を取得し、マーケティングのためにパフォーマンスの高い UGC を活用します。
最適化: データに基づいたインサイトに基づいて、成功したキャンペーンをスケールアップします。
AI Creator Marketing Platformの使用例
- ソーシャルリスニング
- クリエイター発見
- キャンペーン追跡
- UGC 管理
- ROI 証明
- PR & パートナーシップ
- E コマースセールス
