Description
Yasna.ai is an AI interviewing platform built for qualitative research. Its tagline is "we automate interviews with humans," and the product is positioned as a way to run in-depth interviews at the scale and speed of a survey, rather than the usual 10 to 20 sessions a human research team can manage.
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Researchers set up a study by defining objectives and drafting questions, similar to briefing a human moderator, and can upload text, images, videos, or mockups for respondents to react to. Respondents are recruited by sharing an interview link with a company's own CRM database or through Yasna's built-in access to online panels, with AI-driven screening to keep the right audience in the study. Yasna, the platform's AI interviewer, then conducts the conversation itself: it asks the prepared questions, listens to each answer, and asks tailored follow-up questions to probe further, in text, voice, or video format, and in more than 45 languages.
Every interview is automatically transcribed and summarized in a story-driven report format, with instant analysis available through pre-built and custom reports and natural-language questions over the data. Output can be translated for sharing results with international teams. Yasna.ai says respondent data is encrypted and stored in the EU on Microsoft Azure infrastructure, is never used to train language models, and is handled under GDPR and ISO 27001:2022 standards.
Yasna.ai is used for market research (testing concepts and ad ideas, running multi-country studies), UX research (mapping customer journeys and gathering churn feedback), and CX research (capturing voice-of-customer feedback and evaluating support quality). It sells access on a pay-as-you-go basis: users buy non-expiring credit packs, from 1,000 up to 500,000 credits, with VAT not included, where each credit corresponds to one data point extracted from a respondent's answer, so cost scales with the depth and number of interviews rather than a flat monthly fee.
- CategoryMarket Research Tools
- Pricing ModelUsage-based
- DeploymentCloud
- PlatformsWeb
Yasna.ai's Core Features
AI-moderated interviews conducted by Yasna, the platform's AI interviewer
Adaptive follow-up questions tailored to each respondent's answers
Text, voice, and video interview formats
Support for 45+ languages with attention to regional and cultural nuance
Built-in respondent recruitment via CRM sharing or online research panels
AI-driven screening to keep the right audience in a study
Automatic transcription and story-driven report summaries
Natural-language querying of interview data for instant analysis
White-label and custom-branded chat interviews
How to use Yasna.ai?
Set up your study: Define research objectives and draft questions, plus any stimuli like images or mockups.
Recruit respondents: Share the interview link with your own database or use Yasna's built-in panels.
Run interviews: Yasna conducts the conversations by text, voice, or video, asking adaptive follow-up questions.
Review transcripts: Read instantly transcribed, story-driven summaries of each interview.
Analyze results: Use pre-built or custom reports, or ask questions of the data in natural language.
Yasna.ai's Use Cases
- Concept and ad testing
- Customer journey research
- Churn and retention feedback
- Multi-country market studies
