Description
ResearchGOAT is a generative-AI platform for qualitative research. Instead of running each interview by hand, a team tells the platform what questions they have and what kind of people they want to hear from, and ResearchGOAT recruits matching participants and conducts the interviews itself, using AI moderators.
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The process runs in four steps: define the research questions, describe the participants you want to reach, let ResearchGOAT recruit and interview them, then review the resulting insights and analysis. Interviews are conducted live and one-on-one, in more than 50 languages, so the same study can run across markets and geographies without hiring local moderators. Because the AI moderators never need a break, multiple interviews can run at the same time, which is part of how the platform compresses a study that would normally take weeks into a matter of hours.
An automated project builder sets up a study without requiring dedicated research training; the AI behind it was developed with input from a PhD anthropologist to guide how studies are designed and interpreted. Every interview and project gets automated, in-depth analysis alongside a full transcript and video recording. Collaboration tools let a team review findings together rather than passing around raw files. Participant recruitment is handled by the platform as part of the service, and the company states its research typically fields in minutes and delivers in days, at up to 90% lower cost than traditional consumer research.
Pricing starts free: every account gets one free project and 360 free AI interview minutes each month, plus an hour of human support. Beyond the free allotment, interviews cost $1 per minute, with recruiting and participant incentive costs billed separately.
ResearchGOAT is built for teams that need consumer or user research, product, marketing, UX and insights teams among them, and want in-depth qualitative findings without staffing and scheduling human moderators for every session.
- CategoryAI Research Assistants
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
ResearchGOAT's Core Features
Live, 1:1 AI-moderated qualitative interviews with real participants
Automated participant recruitment across the target demographic and geography
Interviews conducted in more than 50 languages
Automated project builder for setting up a study without prior research expertise, developed with input from a PhD anthropologist
Runs multiple interviews simultaneously, so studies field in hours instead of weeks
Automated in-depth analysis of every interview and project
Full transcripts and video recordings of every session
Collaboration tools for reviewing findings with a team
360 free interview minutes included every month before per-minute billing starts
How to use ResearchGOAT?
Define your questions: Tell ResearchGOAT what you want to learn.
Set your audience: Define the type of participants and geography you want to hear from.
Let it recruit: ResearchGOAT recruits participants matching your criteria.
Run the interviews: AI moderators conduct live 1:1 interviews with each participant.
Review the analysis: Read the transcripts, recordings and automated insights.
Share findings: Use the collaboration tools to walk a team through the results.
ResearchGOAT's Use Cases
- Consumer research interviews
- UX and product research
- Multi-market research
