Description
Wyllo is a risk intelligence platform for ecommerce brands, rebranded from NoFraud. It's built for CX, operations and ecommerce leaders at direct-to-consumer and retail brands who need to tell trusted customers apart from fraudulent or abusive ones without slowing down checkout for everyone.
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Rather than screening only at checkout, Wyllo connects identity and behavioral signals from before, during and after a purchase, tracking the same customer or cluster of related accounts across orders and support interactions. That combined signal feeds AI-powered decisions, which the company backs with human fraud analysts, and produces a risk score and a recommended next action that can be surfaced inside a brand's own customer-support tools.
Bot and Reseller Detection stops automated buyers and unauthorized resellers from exploiting discounts and depleting inventory. Payment Fraud Protection screens transactions in real time, backed by human fraud experts rather than automated decisions alone. Return Fraud and Abuse Prevention flags suspicious return patterns and supports return policies sized to a customer's risk level. Claim and Policy Abuse Prevention aims to catch account takeover and abuse before it turns into refunds, disputes or escalations. CX Support embeds risk scores and suggested next-best actions directly into a brand's existing support workflows and tools. Chargeback Management handles dispute representment, aiming to win more cases with less manual effort and keep more revenue. A unified dashboard and analytics view gives brands one place to see fraud and abuse activity across every brand and channel they operate.
Wyllo also integrates with partners across ecommerce platforms, returns management, shipping and fulfillment, subscription management, and package protection, so its risk signal can feed into tools a merchant already runs rather than only its own dashboard. The company doesn't publish self-serve pricing; access is arranged by booking a demo or trying the platform through a request on its site.
The company cites customers across apparel, sports and fitness, health and beauty, and home and garden brands, including Everlane, Fatty15, Brew Watch Company and Caraway, with published case studies describing reduced chargebacks and blocked return fraud at specific accounts. Results will vary by merchant and fraud profile.
- CategoryFraud Detection
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
Wyllo's Core Features
Unified risk score built from identity and behavioral signals across the full customer journey
Bot and reseller detection to stop discount abuse and inventory depletion
Real-time AI-powered payment fraud screening backed by human analysts
Return fraud and abuse detection with risk-based return policy support
Claim and policy abuse prevention aimed at account takeover
Risk scores and next-best actions surfaced inside CX support tools
AI-driven chargeback dispute and representment workflows
Single dashboard covering fraud and abuse activity across brands and channels
How to use Wyllo?
Book a demo: Request a walkthrough or a self-guided demo from Wyllo's site.
Connect your store: Integrate Wyllo with your ecommerce, CX and payment systems to start receiving signal.
Review risk scores: Use the unified dashboard to see flagged orders, returns, claims and chargebacks.
Act on recommendations: Apply the suggested next action, whether that's blocking an order, adjusting a return policy, or disputing a chargeback.
Wyllo's Use Cases
- Payment fraud screening
- Bot and reseller blocking
- Return abuse detection
- Chargeback dispute management
