Description
Unifyr is a partner relationship management (PRM) platform for companies that sell through channel partners. It centers on a partner portal where partners register deals, access co-marketing content and complete onboarding and training, alongside deal registration, campaign automation and analytics for the vendor's own channel team. The vendor packages it into three tiers, Activate, Grow and Scale, aimed respectively at earlier-stage, established and large global partner programs, plus a separate Agent Connect product built on the Model Context Protocol (MCP).
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A distinct part of the current product is Unifyr IQ, a set of what the vendor calls "agentic AI" modules that act rather than just recommend. Onboarding IQ guides new partners through setup, flags incomplete tasks and sends reminders when a partner stalls. Campaign IQ scores and ranks marketing campaigns against each partner's profile and performance history and explains why it made each recommendation. Ask IQ answers partner questions from the content library with cited sources, drafts emails and social posts, and responds in the partner's own language. Social IQ generates social posts from recently published collateral with AI-generated visuals, with an optional human approval step. Deal IQ evaluates in-progress deals against past wins and losses and predicts outcomes with a confidence score. Analytics IQ answers plain-English questions about channel data.
On data handling, the vendor states each customer's AI layer is isolated, conversations and content are not used to train models, data is encrypted in transit and at rest, and the platform maintains SOC 2 compliance with role-based access controls. Unifyr states it has driven more than $25B in total partner-sourced deal value and over 3 million deals across its customer base, and cites recognition as a Leader in IDC's MarketScape for PRM Applications; it does not publish self-serve pricing, running instead on a demo-and-quote sales model.
The platform is aimed at channel sales, channel marketing and partner-operations teams managing partner programs, from emerging programs building their first partner base up to enterprises running complex global channel operations, plus security-conscious buyers who need SOC 2-level controls on partner data.
- CategoryAI CRM Tools
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
Unifyr's Core Features
Partner portal for onboarding, deal registration and content access
Deal registration and pipeline visibility shared between vendor and partners
Co-marketing campaign automation and customizable partner-facing content
Built-in learning management system with course and certification tracking
Onboarding IQ: nudges and reminders that keep new partners moving through setup
Campaign IQ: AI-scored campaign recommendations matched to each partner's profile
Ask IQ: AI answers to partner questions with cited sources, in the partner's language
Deal IQ: predicts deal outcomes and flags risk against historical win/loss data
Analytics IQ: plain-English queries over partner and channel performance data
Agent Connect: an MCP-based product for connecting AI agents to Unifyr data
How to use Unifyr?
Book a demo: Unifyr doesn't list self-serve pricing; buyers start through a sales demo.
Pick a tier: Choose Activate, Grow or Scale based on program size and maturity.
Set up the partner portal: Configure onboarding flows, content and deal registration for partners.
Turn on Unifyr IQ: Enable agents like Onboarding IQ and Campaign IQ to automate partner touchpoints.
Run campaigns: Distribute co-marketing content and let Campaign IQ match it to individual partners.
Track performance: Use Analytics IQ and built-in reporting to monitor partner-sourced pipeline and revenue.
Unifyr's Use Cases
- Channel partner onboarding
- Partner-matched campaigns
- Deal risk tracking
- Partner self-service support
