Description
TrueLoyal is a loyalty platform built for consumer brands that sell both online and through physical retail. Rather than a single rewards widget, it connects rewards, referrals, reviews and consumer data across every channel a brand sells through, from its own ecommerce site to retail shelves and distributors.
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The platform centers on a unified consumer profile that ties together purchases made online, in stores, through scanned receipts and through distribution partners. On top of that sit several modules: flexible points, VIP tiers and personalized earning rules under Rewards; missions, challenges and streaks that keep members engaged between purchases; receipt scanning to capture offline and retail purchases and tie them to a known customer; and referral and community tools under its Fan Club™ product, which also collects reviews, photos, video and other user-generated content.
TrueLoyal adds two AI-driven features on top of that data. AI-powered churn prediction flags customers showing signs of disengaging so a brand can act before they leave. AI Review Summaries, a feature inside Fan Club™, reads a brand's existing review library and generates a plain-language summary for each product page; it runs on its own, without new integrations, caching a summary for 24 hours and refreshing it after a real shopper visits again.
TrueLoyal connects to more than 150 existing ecommerce, ERP, CRM and marketing platforms, including Oracle NetSuite, Shopify, VTEX, Salesforce, Magento, BigCommerce, Klaviyo and Hootsuite, so a brand's loyalty data syncs without replacing what's already running. Most implementations go live within 4 to 8 weeks depending on program complexity. Pricing is not published in fixed tiers; TrueLoyal quotes each brand based on program goals, scale and integrations after a demo.
It's built for CPG, retail, DTC and B2B or distribution brands, with programs also tailored to automotive, beauty and health, and pet brands. Beyond the software, TrueLoyal offers loyalty program strategy and managed services for brands that want help designing and running a program, not just the platform itself.
- CategoryOther AI Tools
- Pricing ModelContact Us
- DeploymentCloud
- PlatformsWeb
TrueLoyal's Core Features
Unified consumer profile linking ecommerce, retail, scanned receipts and distributor purchases
Rewards with points, VIP tiers and personalized earning rules
Gamified engagement, including missions, challenges and streaks, between purchases
Receipt scanning to capture and reward offline retail purchases
Referral and community tools under Fan Club™, including reviews and user-generated content
AI-powered churn prediction to flag at-risk customers
AI Review Summaries that turn an existing review library into a plain-language summary on each product page
Integrates with 150+ ecommerce, ERP, CRM and marketing platforms, including Shopify, Salesforce and NetSuite
How to use TrueLoyal?
Connect: integrate TrueLoyal with your ecommerce, CRM and existing tech stack
Launch rewards: set up points, tiers and earning rules for the actions worth rewarding
Capture every channel: turn on receipt scanning to tie retail and distributor purchases to known customers
Build advocacy: use Fan Club™ to collect referrals, reviews and user-generated content
Predict and retain: turn on churn prediction and AI Review Summaries to act on customer behavior automatically
TrueLoyal's Use Cases
- CPG retail loyalty
- DTC repeat purchases
- B2B distributor rewards
- Review-driven conversion
