Description
Measured is an AI-powered marketing effectiveness platform that enterprise brands trust to optimize their media portfolios. The platform is designed to transform complex media portfolios into clear, accountable growth programs. By running over 100 audience-level experiments, Measured captures up to 30% marketing efficiency. It offers tools for marketing attribution and incrementality testing, allowing businesses to uncover the true impact of every channel.
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The platform provides predictive ROI from causal, test-calibrated marketing mix modeling (MMM) and helps brands understand where and how much to spend to achieve their business goals. Measured enables businesses to compare spend, return on ad spend (ROAS), and efficiency with peer brands to identify growth opportunities.
Measured's technology connects media to business outcomes, proving what drives product growth and adoption. It isolates paid versus organic lift for downloads, signups, and subscriptions, and measures incremental impact across performance channels like search, social, and connected TV (CTV). The platform also benchmarks customer acquisition cost (CAC), ROAS, and spend by channel and cohort against technology peers.
Since its inception in 2017, Measured has been trusted by marketers at more than 150 leading ecommerce brands to optimize over $35 billion in ad spend. The platform is built by media measurement and data science experts with over 100 years of combined attribution experience. Measured's core values emphasize transparency, empathy, and a mindset of excellence, fostering a culture of innovation and diversity.
- CategoryBusiness Intelligence
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsCloud
Measured Media Effectiveness Platform's Core Features
AI-powered marketing effectiveness
Incrementality testing
Predictive ROI from MMM
Channel impact analysis
Benchmarking against peers
Real-time measurement
Cross-channel performance tracking
Integration with 300+ platforms
How to use Measured Media Effectiveness Platform?
Configure: Set up media channels and goals
Use: Run audience-level experiments
Optimize: Analyze results and adjust strategies
Report: Benchmark performance against peers
Measured Media Effectiveness Platform's Use Cases
- Media Optimization
- Incrementality Testing
- Benchmarking
- Cross-Channel Analysis
- Predictive ROI
