Measured Media Effectiveness Platform

Description

Measured is an AI-powered marketing effectiveness platform that enterprise brands trust to optimize their media portfolios. The platform is designed to transform complex media portfolios into clear, accountable growth programs. By running over 100 audience-level experiments, Measured captures up to 30% marketing efficiency. It offers tools for marketing attribution and incrementality testing, allowing businesses to uncover the true impact of every channel.

The platform provides predictive ROI from causal, test-calibrated marketing mix modeling (MMM) and helps brands understand where and how much to spend to achieve their business goals. Measured enables businesses to compare spend, return on ad spend (ROAS), and efficiency with peer brands to identify growth opportunities.

Measured's technology connects media to business outcomes, proving what drives product growth and adoption. It isolates paid versus organic lift for downloads, signups, and subscriptions, and measures incremental impact across performance channels like search, social, and connected TV (CTV). The platform also benchmarks customer acquisition cost (CAC), ROAS, and spend by channel and cohort against technology peers.

Since its inception in 2017, Measured has been trusted by marketers at more than 150 leading ecommerce brands to optimize over $35 billion in ad spend. The platform is built by media measurement and data science experts with over 100 years of combined attribution experience. Measured's core values emphasize transparency, empathy, and a mindset of excellence, fostering a culture of innovation and diversity.

Measured Media Effectiveness Platform's Core Features

• AI-powered marketing effectiveness

• Incrementality testing

• Predictive ROI from MMM

• Channel impact analysis

• Benchmarking against peers

• Real-time measurement

• Cross-channel performance tracking

• Integration with 300+ platforms

How to use Measured Media Effectiveness Platform?

1. 1

   Configure: Set up media channels and goals

2. 2

   Use: Run audience-level experiments

3. 3

   Optimize: Analyze results and adjust strategies

4. 4

   Report: Benchmark performance against peers

Measured Media Effectiveness Platform's Use Cases

• Media Optimization
• Incrementality Testing
• Benchmarking
• Cross-Channel Analysis
• Predictive ROI

FAQ from Measured Media Effectiveness Platform

• What is Measured's primary function?

  Measured is an AI-powered platform that optimizes marketing effectiveness by transforming media portfolios into accountable growth programs.

• How does Measured improve marketing efficiency?

  Measured runs over 100 audience-level experiments to capture up to 30% marketing efficiency, identifying waste and testing for scale.

• What is incrementality testing in Measured?

  Incrementality testing in Measured helps uncover the true impact of every marketing channel by isolating paid versus organic lift.

• How does Measured benchmark performance?

  Measured benchmarks customer acquisition cost, ROAS, and spend by channel and cohort against technology peers.

• What industries benefit from Measured?

  Measured is beneficial for ecommerce, technology, and enterprise brands looking to optimize their media spend.

• What is the role of AI in Measured?

  AI in Measured powers the platform's ability to analyze and optimize complex media portfolios for accountable growth.

• How does Measured handle data integration?

  Measured offers 300+ fully-managed integrations to ensure data is always available for measurement and optimization.

• What is the significance of predictive ROI in Measured?

  Predictive ROI from MMM in Measured helps businesses understand where to allocate their marketing spend for maximum impact.