Description
Northbeam is a leading marketing intelligence platform designed to enhance profitable growth through advanced multi-touch attribution and media mix modeling. Trusted by over 1000 companies, Northbeam provides accurate and independent ad performance results, allowing businesses to optimize their marketing strategies effectively. The platform's state-of-the-art measurement technology tracks performance across infinite lookback windows, offering insights into how current spending generates future revenue. Northbeam's MMM Plus revolutionizes media mix modeling by enabling flexible forecasts and budget scenarios, maximizing efficiency. The platform also features Northbeam Apex, which integrates ad performance data directly into ad platform algorithms, improving ROAS and CAC. Northbeam's Clicks + Deterministic Views model offers a unique approach to view-through attribution, measuring the revenue impact of video-based reach campaigns. With unmatched integrations across marketing platforms, Northbeam provides a comprehensive suite of tools for modern growth marketers. The platform offers various pricing plans, including Growth, Starter, Professional, and Enterprise, each tailored to different business needs. Northbeam is ideal for marketers seeking to reduce wasted ad spend and gain a deeper understanding of their customer journeys. Founded in 2019, Northbeam continues to push the boundaries of machine learning and attribution modeling, providing transparent, high-fidelity data for informed decision-making.
- CategoryBusiness Intelligence
- Pricing ModelTiered
- DeploymentCloud
- PlatformsCloud
Northbeam Marketing Intelligence Platform's Core Features
Multi-touch attribution
Media mix modeling
Northbeam Apex integration
Clicks + Deterministic Views model
Omnichannel dashboards
Profit Benchmarks tool
Unlimited data exports
Ecommerce platform integration
How to use Northbeam Marketing Intelligence Platform?
Configure: Set up multi-touch attribution
Use: Analyze ad performance data
Optimize: Adjust ad spend based on insights
Integrate: Connect with ad platforms using Apex
Northbeam Marketing Intelligence Platform's Use Cases
- Ad Spend Optimization
- Revenue Attribution
- Customer Journey Analysis
- Media Mix Forecasting
- View-Through Attribution
