Description
WorkMagic offers a sophisticated marketing science and experiment platform focused on driving growth through data-driven insights. It addresses the limitations of traditional attribution models by emphasizing incrementality, a methodology that measures the true impact of marketing activities by isolating their causal effect.
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The platform empowers marketers to take the guesswork out of their campaigns, enabling them to optimize with confidence. Every decision can be backed by incrementality, powered by WorkMagic's unique Triangulated Measurement system. This approach ensures that businesses understand the actual return on investment from their marketing spend.
Setting up with WorkMagic is designed to be straightforward. The platform supports the ingestion of retail and other critical data from various sources, including S3, Snowflake, Google Sheets, and email. Automated lift tests are available with ad partners, accelerating the process of gaining insights. WorkMagic also boasts direct integrations with major platforms across advertising, CTV, marketing automation, logistics, and analytics, making it easy to connect existing tech stacks.
WorkMagic provides resources to help users deepen their understanding of incrementality. This includes playbooks on optimizing for incrementality to increase Marketing Efficiency Ratio (MER) and an Incrementality Academy for learning the essentials of testing and measurement. Case studies, such as the Liquid I.V. x TikTok example, demonstrate real-world applications and results, highlighting how 62% of TikTok's incremental impact occurred on Amazon.
The core value proposition of WorkMagic is to establish a trustworthy source of truth for marketing measurement. By connecting all data sources, the platform enables comprehensive attribution and a clearer understanding of what truly drives business outcomes. Marketers can engage with measurement experts to refine their strategies and maximize their growth potential.
- CategoryMarketing Automation
- Pricing ModelContact Us
- DeploymentCloud
- PlatformsWeb
WorkMagic's Core Features
Incrementality-based attribution
AI-powered measurement strategies
Automated lift test setup
Triangulated Measurement system
Data ingestion from S3, Snowflake, Google Sheets, and email
Direct integrations with major ad platforms
Direct integrations with CTV platforms
Direct integrations with marketing automation platforms
Direct integrations with logistics platforms
Direct integrations with analytics platforms
Playbooks for optimizing incrementality
Incrementality Academy for learning
Case studies demonstrating incremental impact
How to use WorkMagic?
Connect Data: Upload retail or other critical data through S3, Snowflake, Google Sheets, or email.
Set Up Tests: Utilize automated lift test setup with ad partners to accelerate insights.
Integrate Platforms: Connect your existing ad, CTV, marketing automation, logistics, and analytics platforms.
Optimize Campaigns: Back marketing decisions with incrementality data for confident optimization.
Analyze Results: Leverage comprehensive attribution to understand true business impact.
Learn Incrementality: Utilize the Incrementality Academy and playbooks for advanced strategies.
WorkMagic's Use Cases
- Marketing Attribution
- Campaign Optimization
- ROI Measurement
- Data Integration
- Experimentation
- Growth Strategy
