Description
Markopolo AI is built for ecommerce and D2C brands that lose sales to shoppers who browse, add to cart, or start checkout and then leave without buying. Instead of sending the same generic recovery email to everyone, the platform assigns what it calls a revenue agent to each visitor, working around the clock to decide whether, when, and how to reach that specific shopper.
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At the center of the product is Athena, Markopolo's own large event model, which reads live shopping behavior such as hovering over an add-to-cart button, rereading price or reviews, or hesitating during checkout, and predicts what a shopper is likely to do next. Based on that prediction, the platform automatically chooses a channel, such as email, SMS, WhatsApp, push notifications, or an AI-driven voice call, and a message, without a marketer building manual workflows or running A/B tests first. Recovery is split into browse abandonment, cart abandonment, and checkout abandonment, each triggering a different type of outreach.
Markopolo also includes a composable customer data platform called MarkTag for real-time personalization, unified customer profiles that stay consistent across channels, a predictive engine that scores shoppers for likelihood to convert, churn, or respond to an offer, dynamic content generation that swaps banners, hero images, and calls to action based on predicted intent, and reporting and attribution dashboards covering conversion rate, average order value, engagement, and revenue attributed to each channel. The platform installs on Shopify with a one-click setup and connects to a brand's existing CRM data.
The company reports case studies including Carnival Internet moving from a 12% industry baseline to 43% cart recovery, Eastern Pickles increasing cart recovery from 2% to 10.4% and recovering an additional $2.8 million in revenue over six months, and eCourier scaling to 50,000 daily deliveries while sending more than 3.8 million personalized messages a month with a 92% customer satisfaction score. Markopolo AI says it draws on insights from 1,400+ businesses and positions itself as an alternative to marketing platforms like Klaviyo, MoEngage, Clevertap, Bloomreach, and Insider for brands of any size, from small and mid-market sellers to enterprise retail and D2C companies.
- CategoryMarketing Automation
- Pricing ModelTrial-based
- DeploymentCloud
- PlatformsWeb
Markopolo AI's Core Features
Athena, a built-in large event model that predicts shopper behavior in real time
Automatic, per-visitor recovery agents across email, SMS, WhatsApp, push, and AI voice calls
Separate browse, cart, and checkout abandonment recovery flows
MarkTag composable customer data platform for real-time personalization
Predictive engine scoring shoppers for likelihood to convert, churn, or respond to offers
Dynamic content that swaps banners, images, and calls to action based on predicted intent
Reporting and attribution dashboards for conversion rate, AOV, and channel revenue
One-click Shopify install and CRM data connection
How to use Markopolo AI?
Install Markopolo AI: connect it to Shopify with the one-click install, or link your CRM data.
Let Athena learn: the model starts reading live visitor behavior on your store.
Automatic outreach: recovery agents message shoppers across email, SMS, WhatsApp, push, or voice as behavior triggers it.
Review dashboards: check conversion rate, AOV, and attributed revenue by channel.
Personalize further: use MarkTag and dynamic content to tune messaging and on-site content over time.
Markopolo AI's Use Cases
- Cart abandonment recovery
- Checkout abandonment recovery
- Cross-channel personalization
- Revenue attribution reporting
