Description
Klaviyo is a B2C CRM and AI marketing platform that unifies customer data and automates messaging across email, SMS, RCS, WhatsApp, and mobile push. Built as both a system of record and a system of action, it combines a customer data platform, real-time behavioral signals, and AI agents so brands can run personalized campaigns and automated flows triggered by what customers actually do.
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The platform pairs marketing with analytics and service. Klaviyo AI includes Composer, a marketing agent that audits flows, segments, and forms and builds on-brand campaigns from a prompt, and Customer Agent, a 24/7 service agent that resolves customer questions autonomously and recommends products. Segmentation, predictive analytics, benchmarks, reviews, and a Customer Hub round out the suite, all powered by the Klaviyo Data Platform, which unifies behavioral, transactional, and engagement data in real time.
Klaviyo integrates with ecommerce platforms such as Shopify and offers 350+ pre-built integrations plus APIs, webhooks, SDKs, and warehouse syncs. It supports AI connectors including a ChatGPT app, a Claude connector, and an MCP server for agentic workflows. Klaviyo offers a free plan with core features and paid plans that scale by number of active profiles and channel usage, with enterprise options, and the platform is localized into 11 languages. It is used by more than 205,000 brands across 100 countries.
- CategoryAI Email Marketing Tools
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Klaviyo's Core Features
Unified B2C CRM and customer data platform
Omnichannel messaging: email, SMS, RCS, WhatsApp, mobile push
Composer AI agent that builds on-brand campaigns from a prompt
Customer Agent for 24/7 autonomous customer service
Automated flows triggered by customer behavior
Segmentation and predictive analytics
350+ pre-built integrations plus APIs, webhooks, and SDKs
Free plan with paid tiers scaling by profiles and usage
How to use Klaviyo?
Connect your data: Integrate ecommerce, payment, and other tools to sync customer, product, and order data in real time.
Unify customer profiles: Let the Klaviyo Data Platform consolidate behavioral, transactional, and engagement data.
Build campaigns and flows: Use Composer and templates to create email, SMS, and push campaigns and automated flows.
Segment and personalize: Target audiences with custom segments and AI-driven predictions.
Measure and optimize: Track performance with reporting and benchmarks, then refine based on insights.
Klaviyo's Use Cases
- Ecommerce email and SMS marketing
- Automated customer flows
- AI-powered customer service
- Unified customer analytics
- Enterprise omnichannel orchestration
