Description
Clarify is an autonomous, AI-native CRM built for founders and early-stage startup teams. It automates updates, follow-ups, and pipeline hygiene so revenue teams can focus on selling instead of CRM upkeep. Clarify stays in sync with email and calendar so every lead, meeting, and deal lives in one place, and it configures itself as your pipeline moves.
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At its center is Rep, a personal sales agent that prospects, qualifies, and moves deals forward, briefing every meeting and handling follow-ups. Clarify's agents can automate repetitive work from templates or natural-language instructions, running end-to-end on autopilot or with a human in the loop. Prospecting finds leads that match your ICP, enriches and scores them, and drafts campaigns, while deal and meeting intelligence detect new deals, generate always-up-to-date summaries, record and transcribe calls, and let you chat with your deals and meetings.
Clarify's pricing charges for the work its AI does, measured in credits, rather than per seat, so workspaces get unlimited seats and only pay for AI usage. It integrates with Google and Microsoft email and calendar, LinkedIn, HubSpot, Salesforce, Slack, Zapier, and many other tools, and offers an MCP integration so assistants like Claude and ChatGPT can access CRM data. Clarify is SOC 2 Type 2 compliant with data hosted on AWS in the US.
- CategoryAI CRM Tools
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Clarify's Core Features
Autonomous CRM that keeps itself in sync and up to date
Rep, a personal AI sales agent for prospecting and follow-ups
Custom agents built from templates or natural language
ICP-matched prospecting with enrichment and scoring
Deal intelligence with detection and living summaries
Meeting intelligence with recording, transcription, and briefs
Usage-based pricing with unlimited seats, credits for AI work
Integrations with HubSpot, Salesforce, Slack, and MCP clients
How to use Clarify?
Start free: Sign up for the free plan with unlimited seats and monthly credits.
Sync your stack: Connect email and calendar so leads, meetings, and deals populate automatically.
Let Rep prospect: Have the AI sales agent find ICP-matched leads, enrich them, and draft campaigns.
Automate the busywork: Use agents to handle follow-ups, field updates, and pipeline hygiene on autopilot or with human review.
Run meetings: Record and summarize calls, get meeting briefs, and turn action items into CRM updates.
Clarify's Use Cases
- Founder-led sales
- GTM automation
- Prospecting
- Meeting intelligence
- Tool consolidation
