Description
Cust is an AI-powered tool focused on customer retention. It functions as a dedicated AI agent that gives every customer the attention of a dedicated account manager, automatically. By connecting to your CRM, email, calendar, and other data sources, Cust deep-researches your entire customer base. It identifies risk and growth signals, and drafts retention actions that can be executed with a single click.
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Cust's primary function is to help businesses prevent customer churn and increase net revenue retention. It achieves this by continuously analyzing customer data to identify potential risks and opportunities. The tool prioritizes customers based on these signals and suggests specific actions to take. These actions can range from generating QBR briefs and forecasting churn to drafting renewal proposals. The platform aims to streamline the retention process, allowing users to execute actions in seconds rather than hours.
Cust differentiates itself from legacy retention tools by offering a fundamentally different architecture. Unlike tools with rigid automations and complex configurations, Cust provides actionable intelligence on your entire customer base from day one. It integrates with over 20 tools, including Salesforce, HubSpot, and various data warehouses. Cust offers three plans: Foundation, Growth, and Enterprise, with pricing based on the number of protected customers. All plans include unlimited seats and CRM integrations. The tool is SOC 2 Type II certified, HIPAA compliant, GDPR compliant, and CASA verified, ensuring data security.
Cust is designed for businesses looking to improve customer retention and transition from traditional customer success management to a more data-driven, proactive approach. It is suitable for companies with a large customer base and a need to identify and address churn risks efficiently. The tool's ability to integrate with existing systems and automate retention actions makes it a valuable asset for customer success teams and retention engineers.
- CategoryCustomer Success & Onboarding
- Pricing ModelSubscription
- DeploymentCloud
- PlatformsWeb
Cust's Core Features
Identifies risk and growth signals in customer data
Prioritizes customer portfolio based on risk and growth
Generates one-click retention actions
Integrates with CRM, email, and calendar
Offers pre-built integrations with 20+ tools
Provides actionable intelligence on the entire customer base
Automates generation of QBR briefs and renewal proposals
Offers multiple pricing plans based on customer volume
SOC 2 Type II certified, HIPAA, GDPR, and CASA compliant
Enables transition from CSM to Retention Engineer
How to use Cust?
Connect your data sources: Integrate with CRM, email, and calendar.
Allow Cust to deep-research your customer base: The AI agent analyzes your data.
Review risk and growth signals: Identify customers needing attention.
Run one-click actions: Generate briefs, forecast churn, and draft proposals.
Monitor results: Track improvements in customer retention and revenue.
Optimize your strategy: Refine your approach based on insights.
Cust's Use Cases
- Churn Prevention
- Revenue Growth
- Customer Prioritization
- Action Automation
- Customer Insights
- Retention Strategy
