Description
The report titled 'Trust, attitudes and use of artificial intelligence: A global study 2025' provides a comprehensive analysis of the current landscape of artificial intelligence (AI) adoption and public perception. Conducted by KPMG in collaboration with the University of Melbourne, this study surveyed over 48,000 individuals across 47 countries to understand the impact of AI on both personal and organizational levels. The findings reveal that while AI adoption is increasing, trust in AI systems remains a significant challenge. Only 46% of respondents expressed a willingness to trust AI, indicating a gap between the perceived benefits and the associated risks.
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The study emphasizes the necessity for robust AI regulation, with 70% of participants advocating for national and international oversight. Furthermore, it highlights that many users rely on AI outputs without verifying their accuracy, leading to mistakes in their work. To address these challenges, the report outlines four key actions for organizational leaders: transformational leadership, enhancing trust, boosting AI literacy, and strengthening governance. By prioritizing these areas, organizations can mitigate risks and foster sustainable innovation.
In addition to the survey findings, KPMG has developed a perspective on the implications of this research, titled 'The age of Intelligence – Empowering human-AI collaboration for a trusted future.' This perspective explores how organizations can leverage insights from the study to harness the transformative power of AI effectively. The report serves as a critical resource for leaders aiming to navigate the complexities of AI integration while addressing public concerns about trust and governance.
- CategoryOther AI Tools
Highlights
Data-driven insights
Global survey of 48,000 participants
Focus on AI trust and regulation
Recommendations for organizational leaders
Collaboration with University of Melbourne
Analysis of AI impact on individuals and organizations
Country-specific findings
Emphasis on responsible AI use
Use It For
- Organizational AI Strategy
- Public Trust Research
- AI Regulation Advocacy
- Workforce Education
- Leadership Development
