WhiteWhale

Description

WhiteWhale is a custom buying-signal platform for B2B outbound sales teams. Customers write the signals that matter to their sales motion in plain English, up to 35 per account list, and WhiteWhale monitors public sources daily to surface verifiable matches. Every signal comes with linked sources, direct quotes, and cited facts from SEC filings, earnings call transcripts, job postings, press releases, company websites, LinkedIn posts, and thousands of news feeds, so reps can verify the reason before reaching out.

Unlike traditional intent data that assigns anonymous surge scores, WhiteWhale shows real, factual events, such as a quote from a CEO's earnings call or a line from a 10-K, giving reps undeniably relevant context. It surfaces accounts with the full story behind why now is the time to reach out, can validate signals against closed-won revenue, and suggests accounts based on ICP match. Roughly 90% of users never log in, because signals are delivered directly into Slack, Microsoft Teams, HubSpot, Salesforce, Clay, or wherever reps already work.

WhiteWhale is turnkey with no engineering required, setting up in about 15 minutes and running a historical sweep so teams start with prioritized accounts. It integrates with HubSpot and Salesforce without overwriting fields, offers a full REST API, webhooks, and an MCP server for AI agents, and positions itself as the intelligence layer rather than a contact-data or sequencing tool. Plans are month-to-month with unlimited seats and integrations, and a 90-day pipeline-or-refund guarantee.

WhiteWhale's Core Features

• Custom buying signals written in plain English, up to 35 per account list

• Daily monitoring of SEC filings, earnings calls, job postings, press releases, and news

• Verifiable events with linked sources, direct quotes, and cited facts

• Signal validation against closed-won revenue

• Account discovery based on ICP match

• Delivery into Slack, Teams, HubSpot, Salesforce, and Clay so reps never log in

• Full REST API, webhooks, and an MCP server for AI agents

• Unlimited seats and integrations with month-to-month pricing

How to use WhiteWhale?

1. 1

   Write your signals: Describe the events you care about in plain English, up to 35 per list.

2. 2

   Add your accounts: Load the accounts you want monitored, or use ICP-based suggestions.

3. 3

   Connect integrations: Authenticate Salesforce, HubSpot, Slack, or other tools in minutes.

4. 4

   Get a historical sweep: WhiteWhale immediately surfaces prioritized accounts with full context.

5. 5

   Work the signals: Reps see prioritized accounts and verifiable reasons in the tools they already use.

WhiteWhale's Use Cases

• Signal-based outbound
• Account-based marketing
• Timing-based prospecting
• CRM prioritization
• AI agent workflows

FAQ from WhiteWhale

• What is WhiteWhale?

  It is a custom buying-signal platform that monitors public sources daily for verifiable events matching signals you write in plain English, so outbound reps know which accounts to target and why.

• How is it different from traditional intent data?

  Intent data tracks anonymous IPs and assigns surge scores, while WhiteWhale tracks real public events like SEC filings, earnings calls, and job postings, with every result showing linked sources, direct quotes, and cited facts.

• Do my reps need to learn another tool?

  No. About 90% of users never log in because signals are delivered directly into Slack, Teams, HubSpot, Salesforce, Clay, or via API, with prioritized accounts and full context.

• What sources does it use?

  SEC filings, earnings call transcripts, job postings from ATS systems, 8,000+ news feeds, press releases, company websites, and LinkedIn posts, each linked so reps can verify before reaching out.

• Does WhiteWhale provide contact data or sequencing?

  No. It is the intelligence layer that tells your CRM which accounts to prioritize and why, and integrates with tools like Apollo, ZoomInfo, Clay, Outreach, and Salesloft that handle contacts and sequencing.

• How long does setup take and is there a guarantee?

  Setup takes about 15 minutes with a historical sweep on day one, plans are month-to-month with unlimited seats, and if it does not drive measurable pipeline in 90 days you get a full refund.