Description
WhiteWhale is a custom buying-signal platform for B2B outbound sales teams. Customers write the signals that matter to their sales motion in plain English, up to 35 per account list, and WhiteWhale monitors public sources daily to surface verifiable matches. Every signal comes with linked sources, direct quotes, and cited facts from SEC filings, earnings call transcripts, job postings, press releases, company websites, LinkedIn posts, and thousands of news feeds, so reps can verify the reason before reaching out.
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Unlike traditional intent data that assigns anonymous surge scores, WhiteWhale shows real, factual events, such as a quote from a CEO's earnings call or a line from a 10-K, giving reps undeniably relevant context. It surfaces accounts with the full story behind why now is the time to reach out, can validate signals against closed-won revenue, and suggests accounts based on ICP match. Roughly 90% of users never log in, because signals are delivered directly into Slack, Microsoft Teams, HubSpot, Salesforce, Clay, or wherever reps already work.
WhiteWhale is turnkey with no engineering required, setting up in about 15 minutes and running a historical sweep so teams start with prioritized accounts. It integrates with HubSpot and Salesforce without overwriting fields, offers a full REST API, webhooks, and an MCP server for AI agents, and positions itself as the intelligence layer rather than a contact-data or sequencing tool. Plans are month-to-month with unlimited seats and integrations, and a 90-day pipeline-or-refund guarantee.
- CategoryAI Sales Assistants
- Pricing ModelPaid
- DeploymentCloud
- PlatformsWeb
WhiteWhale's Core Features
Custom buying signals written in plain English, up to 35 per account list
Daily monitoring of SEC filings, earnings calls, job postings, press releases, and news
Verifiable events with linked sources, direct quotes, and cited facts
Signal validation against closed-won revenue
Account discovery based on ICP match
Delivery into Slack, Teams, HubSpot, Salesforce, and Clay so reps never log in
Full REST API, webhooks, and an MCP server for AI agents
Unlimited seats and integrations with month-to-month pricing
How to use WhiteWhale?
Write your signals: Describe the events you care about in plain English, up to 35 per list.
Add your accounts: Load the accounts you want monitored, or use ICP-based suggestions.
Connect integrations: Authenticate Salesforce, HubSpot, Slack, or other tools in minutes.
Get a historical sweep: WhiteWhale immediately surfaces prioritized accounts with full context.
Work the signals: Reps see prioritized accounts and verifiable reasons in the tools they already use.
WhiteWhale's Use Cases
- Signal-based outbound
- Account-based marketing
- Timing-based prospecting
- CRM prioritization
- AI agent workflows
