Triple Whale

Description

Triple Whale is an AI-powered intelligence platform for ecommerce and retail brands. It centralizes scattered data into one source of truth, connecting marketing, sales, and operations channels, and provides accurate cross-device tracking through its Triple Pixel and unified measurement combining multi-touch attribution, marketing mix modeling, and incrementality testing.

At its center is Moby, described as an AI operator built specifically for ecommerce. Moby runs on a brand's live business context and trusted measurement, so it can not only report but also take action: building Shopify landing pages, generating creative, managing ad campaigns across Meta, Google, and TikTok, drafting Klaviyo campaigns, building customer segments, and forecasting order volume.

The platform is organized into layers for data, measurement (the Trust Layer), business intelligence, activation, and AI. Activation features like the Triple Pixel and Sonar push enriched signals back into ad and retention platforms. Triple Whale states it serves more than 60,000 brands, offers a free plan plus paid tiers, and provides enterprise-grade security including SOC 2 Type II.

Triple Whale's Core Features

• Unified data platform and single source of truth

• Moby AI operator for ecommerce

• Triple Pixel cross-device tracking

• Unified measurement: MTA, MMM, and incrementality

• Dashboards, reports, and BI for ecommerce

• Ad campaign management across Meta, Google, and TikTok

• Audience syncing and data activation via Sonar

• Creative and landing page generation

How to use Triple Whale?

1. 1

   Sign up: Start with the free plan, no contract or credit card required.

2. 2

   Connect channels: Link your marketing, sales, and operations platforms.

3. 3

   Install the pixel: Add the Triple Pixel for accurate cross-device tracking.

4. 4

   Ask Moby: Use the Moby AI operator to analyze performance and run tasks.

5. 5

   Activate insights: Sync audiences and push signals back to your ad and retention platforms.

6. 6

   Scale up: Move to Foundation, Automate, or Enterprise plans as your needs grow.

Triple Whale's Use Cases

• Unified ecommerce analytics
• Attribution and measurement
• AI-driven ad operations
• Automated reporting

FAQ from Triple Whale

• What makes Triple Whale different?

  It is an AI operating system for ecommerce where Moby, its AI operator, sits on top of first-party measurement and live business data to not just recommend but execute work under your control.

• What is Moby?

  Moby is Triple Whale's AI operator for ecommerce that acts in ad accounts, builds creatives and landing pages, writes campaigns, and works from your real-time business context.

• How does pricing work?

  Pricing is based on a combination of annual GMV and the package you choose, with a free plan and paid Foundation, Automate, and Enterprise tiers.

• What is unified measurement?

  It combines multi-touch attribution, marketing mix modeling, and incrementality testing in one platform for complete proof behind decisions.

• Is Triple Whale secure?

  Yes. It is enterprise-grade by default, with SOC 2 Type II certification and GDPR and CCPA compliance.

• Which LLMs does Moby use?

  Moby 2 can tap models such as Claude, ChatGPT, and Gemini and route work across providers as they become available.