Description
Triple Whale is an AI-powered intelligence platform for ecommerce and retail brands. It centralizes scattered data into one source of truth, connecting marketing, sales, and operations channels, and provides accurate cross-device tracking through its Triple Pixel and unified measurement combining multi-touch attribution, marketing mix modeling, and incrementality testing.
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At its center is Moby, described as an AI operator built specifically for ecommerce. Moby runs on a brand's live business context and trusted measurement, so it can not only report but also take action: building Shopify landing pages, generating creative, managing ad campaigns across Meta, Google, and TikTok, drafting Klaviyo campaigns, building customer segments, and forecasting order volume.
The platform is organized into layers for data, measurement (the Trust Layer), business intelligence, activation, and AI. Activation features like the Triple Pixel and Sonar push enriched signals back into ad and retention platforms. Triple Whale states it serves more than 60,000 brands, offers a free plan plus paid tiers, and provides enterprise-grade security including SOC 2 Type II.
- CategoryE-commerce
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Triple Whale's Core Features
Unified data platform and single source of truth
Moby AI operator for ecommerce
Triple Pixel cross-device tracking
Unified measurement: MTA, MMM, and incrementality
Dashboards, reports, and BI for ecommerce
Ad campaign management across Meta, Google, and TikTok
Audience syncing and data activation via Sonar
Creative and landing page generation
How to use Triple Whale?
Sign up: Start with the free plan, no contract or credit card required.
Connect channels: Link your marketing, sales, and operations platforms.
Install the pixel: Add the Triple Pixel for accurate cross-device tracking.
Ask Moby: Use the Moby AI operator to analyze performance and run tasks.
Activate insights: Sync audiences and push signals back to your ad and retention platforms.
Scale up: Move to Foundation, Automate, or Enterprise plans as your needs grow.
Triple Whale's Use Cases
- Unified ecommerce analytics
- Attribution and measurement
- AI-driven ad operations
- Automated reporting
