Description
Simple Analytics provides a privacy-focused web analytics solution designed to overcome the limitations of traditional tools that rely on cookies and user consent. Unlike many platforms that miss a significant portion of website traffic due to ad-blockers and consent rejections, Simple Analytics captures 100% of visitors. This is achieved by operating without cookies or personal data, thus eliminating the need for consent banners and ensuring compliance with major privacy regulations like GDPR, PECR, and CCPA.
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The core value proposition of Simple Analytics lies in its ability to bridge the 'consent analytics gap.' Most analytics tools only track users who explicitly agree to tracking, leading to a data loss of 20-60%. Simple Analytics fills this void by collecting data that would otherwise disappear, offering a comprehensive view of website traffic. This allows businesses to understand their entire audience, not just a fraction.
For teams and agencies prioritizing user privacy, Simple Analytics offers a clear and actionable alternative. It can be used alongside existing analytics tools like Google Analytics to complement their data. While Google Analytics provides deep insights into identified sessions for consenting users, Simple Analytics ensures that all traffic, including that from users who reject cookies or use ad-blockers, is accounted for. This combined approach delivers complete analytics, capturing every visitor and every insight.
The platform is EU-owned and hosted, with its headquarters in Amsterdam. It emphasizes data security and privacy-first principles, refraining from collecting IP addresses, storing data in the browser, or tracking users across multiple sessions or devices. This commitment to privacy makes it a trusted choice for organizations that want clear website insights without compromising user privacy. Simple Analytics is also SOC 2 compliant, with this certification coming soon.
Setting up Simple Analytics is designed to be straightforward, allowing users to implement analytics in minutes without requiring a sales call. The tool is trusted by a growing user base of over 38,700, including agencies, enterprise teams, and white-label partners. It caters to businesses that need a focused web analytics tool to gain a full understanding of their website's performance while respecting user privacy.
- CategoryBusiness Intelligence
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Simple Analytics's Core Features
Captures 100% of website traffic
Works without cookies or consent banners
100% GDPR compliant
SOC 2 Compliant (coming soon)
EU-hosted data
No IP address collection
No cross-device tracking
Can be used alongside Google Analytics
Simple setup in minutes
Privacy-first approach
How to use Simple Analytics?
Start for free: Access the platform to begin your analytics journey.
Integrate: Implement Simple Analytics into your website with minimal effort.
Analyze: View comprehensive website traffic data without consent banners.
Optimize: Use the full picture of your audience to improve your website strategy.
Simple Analytics's Use Cases
- Privacy-focused analytics
- Bridging data gaps
- GDPR compliance
- Complementing GA4
- Agency analytics
- Website performance tracking
