Description
Rival IQ is a competitive social media analytics platform for digital marketers, built around the idea of giving marketing teams social insights without needing a dedicated data scientist. It is now part of the Quid family of marketing analytics products.
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Marketers connect their brand's profiles and add competitors across Instagram, Facebook, Twitter, YouTube, TikTok and LinkedIn to track paid, organic and competitive social metrics side by side. Customisable landscapes and company filters let a user benchmark against a whole industry or go head-to-head with a single named rival.
Its Boosted Post Detection feature uses machine learning to flag when a competitor's organic-looking post was likely a paid promotion, helping marketers react quickly, copy successful tactics, or explain a jump in a competitor's engagement rate. Alongside it, Rival IQ offers hashtag analytics, popular-topic and post-time analysis, and social listening that searches millions of sources, including Reddit, blogs and news sites, for brand and competitor mentions, with saved searches and sentiment.
Other tools include Facebook and Instagram ads reporting, LinkedIn Page Analytics, an Instagram and Twitter Discover tool for identifying influencers and trending hashtags, always-on alerts for competitor moves, and reporting: custom dashboards, scheduled exports, custom-branded PNG, PDF, PPTX and CSV exports, and a Google Data Studio connector for pulling metrics into external dashboards.
Rival IQ offers a 14-day free trial with no credit card required. Paid plans start at Drive ($239/month, 10 tracked companies, 6 months of data history and 1 user account), scaling through Engage ($349/month, 20 tracked companies, 12 months of history and 2 user accounts) to Engage Pro ($559/month, 40 tracked companies, 24 months of history and 5 user accounts), with custom enterprise and volume packages for larger needs. Free Head-to-Head competitor reports and industry Live Benchmarks are also available without signing up for a trial.
Rival IQ is built for marketing teams and agencies that need ongoing competitive social intelligence and client-ready reporting rather than manually checking competitors' profiles.
- CategorySocial Media Analytics
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Rival IQ's Core Features
Competitive tracking across Instagram, Facebook, Twitter, YouTube and TikTok
Boosted Post Detection using machine learning to flag likely paid competitor posts
Social listening across millions of sources with saved searches and sentiment
Hashtag, topic, post-time and media-type analysis
Facebook and Instagram ads reporting and alerts
LinkedIn Page Analytics
Customisable dashboards with scheduled, custom-branded report exports
Google Data Studio connector
Free Head-to-Head competitor reports and industry Live Benchmarks
How to use Rival IQ?
Start a free trial: sign up for Rival IQ's 14-day trial, no credit card required.
Add your profiles: connect your brand's Instagram, Facebook, Twitter, YouTube, TikTok or LinkedIn accounts.
Track competitors: add rival brands or build an industry landscape to benchmark against.
Analyse posts: review hashtag, topic and engagement data, including Boosted Post Detection flags.
Set up listening and alerts: save searches for brand mentions and get notified of competitor moves.
Build and export reports: create custom dashboards and export or schedule branded reports.
Rival IQ's Use Cases
- Competitor benchmarking
- Boosted post detection
- Social listening
- Agency reporting
