RealEye.io

Description

RealEye.io provides a comprehensive online research platform that leverages webcam eye-tracking technology to enable remote studies. Designed for ease of use, it empowers freelancers, companies, students, and universities to conduct eye-tracking research directly from a web browser without requiring specialized hardware or software installations.

The platform simplifies the entire research process, starting with study creation. Users can easily prepare studies using various stimuli, including images, videos, or live websites. The setup allows for detailed configuration, such as setting clickable areas or keystrokes as triggers and including follow-up questions for participants. Integration with external panels and surveys is also supported, streamlining participant recruitment and data collection.

Data gathering is facilitated through a single, shareable link, making it accessible to participants using any device with a webcam. RealEye.io collects a range of data points, including attention and emotion metrics, mouse movements, clicks, and keystrokes. The platform offers the option to hire RealEye panelists for $10 per participant, ensuring qualified results within one business day. Multilingual instructions are available to accommodate a diverse participant base.

Analysis of the collected data is performed via an intuitive online dashboard. Researchers can view individual and aggregated heatmaps, replay gaze and fixation plots, and analyze data based on fixations or gaze points. The ability to create Areas of Interest (AOIs) provides valuable statistics, and raw and processed data, along with heatmaps and recordings, can be exported for further analysis. RealEye.io also offers emotional analysis through facial coding, useful for testing video advertisements.

RealEye.io is trusted by a wide range of users, from individual researchers to large companies and academic institutions. The platform emphasizes strong customer support, custom feature requests, and team collaboration. They offer training sessions and access to a knowledge base to assist users in maximizing their research efforts. The accuracy of their eye-tracking results is approximately 110 pixels, with a gaze point prediction frequency of up to 60 Hz.

RealEye.io's Core Features

• Webcam eye-tracking for remote studies

• Study creation with images, videos, or live websites

• Clickable area and keystroke triggers

• Follow-up questions for participants

• External panel and survey integration

• Data collection via a single link

• Attention and emotion tracking

• Mouse movement, click, and keystroke recording

• Online dashboard for data analysis

• Individual and aggregated heatmaps

• Gaze and fixation plot replay

• Area of Interest (AOI) creation and statistics

• Export of raw and processed data

• Facial coding for emotional analysis

• Team collaboration features

How to use RealEye.io?

1. 1

   Create a study: Prepare your research using images, videos, or websites in your browser.

2. 2

   Gather data: Share a single link to collect participant data remotely via their webcams.

3. 3

   Analyze results: Use the online dashboard to view heatmaps, gaze plots, and statistics.

4. 4

   Export data: Download raw or processed data, heatmaps, and recordings for further analysis.

RealEye.io's Use Cases

• Website Usability Testing
• Ad Effectiveness Measurement
• Product Design Research
• Academic Research
• Market Research
• Content Performance Analysis
• UX/UI Optimization

FAQ from RealEye.io

• How accurate are RealEye.io eye-tracking results?

  RealEye.io studies are proven to be around 110 pixels accurate, allowing for precise analysis of user interaction on websites. The platform predicts gaze points with a frequency of up to 60 Hz.

• How does online webcam eye-tracking work with RealEye.io?

  RealEye.io uses the computing power of a regular PC/laptop to run an AI deep neural network that analyzes webcam images. It detects the face and pupils to predict gaze points entirely within the web browser, without sending images or sound to servers.

• What equipment is required for RealEye.io studies?

  Participants only need a laptop or PC with a webcam. No additional hardware or software installation is required for them.

• Can I use my own participants with RealEye.io?

  Yes, you can invite your own users or panel and share the study link with them. Alternatively, RealEye.io offers a network of panelists from the UK and US.

• What types of stimuli can be used in RealEye.io studies?

  You can use images, videos, or live websites as stimuli for your studies. Interactive mockups are also supported.

• Does RealEye.io offer emotional analysis?

  Yes, since version 6.10, RealEye.io can collect and store basic information about facial coding, allowing you to check entertainment levels over time for participants.

• Can multiple team members collaborate on studies with RealEye.io?

  Yes, RealEye.io allows all your team members to access and collaborate on the dashboard.

• What kind of data can be exported from RealEye.io?

  You can export raw and processed data, as well as heatmaps and recordings of participant sessions.

• Is there a free trial available for RealEye.io?

  Yes, you can try RealEye.io for free with no credit card required.

• What are the limitations for RealEye participants?

  RealEye participants cannot take part in 'Live Website' studies or studies longer than 10 minutes.