Description
RealEye.io provides a comprehensive online research platform that leverages webcam eye-tracking technology to enable remote studies. Designed for ease of use, it empowers freelancers, companies, students, and universities to conduct eye-tracking research directly from a web browser without requiring specialized hardware or software installations.
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The platform simplifies the entire research process, starting with study creation. Users can easily prepare studies using various stimuli, including images, videos, or live websites. The setup allows for detailed configuration, such as setting clickable areas or keystrokes as triggers and including follow-up questions for participants. Integration with external panels and surveys is also supported, streamlining participant recruitment and data collection.
Data gathering is facilitated through a single, shareable link, making it accessible to participants using any device with a webcam. RealEye.io collects a range of data points, including attention and emotion metrics, mouse movements, clicks, and keystrokes. The platform offers the option to hire RealEye panelists for $10 per participant, ensuring qualified results within one business day. Multilingual instructions are available to accommodate a diverse participant base.
Analysis of the collected data is performed via an intuitive online dashboard. Researchers can view individual and aggregated heatmaps, replay gaze and fixation plots, and analyze data based on fixations or gaze points. The ability to create Areas of Interest (AOIs) provides valuable statistics, and raw and processed data, along with heatmaps and recordings, can be exported for further analysis. RealEye.io also offers emotional analysis through facial coding, useful for testing video advertisements.
RealEye.io is trusted by a wide range of users, from individual researchers to large companies and academic institutions. The platform emphasizes strong customer support, custom feature requests, and team collaboration. They offer training sessions and access to a knowledge base to assist users in maximizing their research efforts. The accuracy of their eye-tracking results is approximately 110 pixels, with a gaze point prediction frequency of up to 60 Hz.
- CategoryMarket Research Tools
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
RealEye.io's Core Features
Webcam eye-tracking for remote studies
Study creation with images, videos, or live websites
Clickable area and keystroke triggers
Follow-up questions for participants
External panel and survey integration
Data collection via a single link
Attention and emotion tracking
Mouse movement, click, and keystroke recording
Online dashboard for data analysis
Individual and aggregated heatmaps
Gaze and fixation plot replay
Area of Interest (AOI) creation and statistics
Export of raw and processed data
Facial coding for emotional analysis
Team collaboration features
How to use RealEye.io?
Create a study: Prepare your research using images, videos, or websites in your browser.
Gather data: Share a single link to collect participant data remotely via their webcams.
Analyze results: Use the online dashboard to view heatmaps, gaze plots, and statistics.
Export data: Download raw or processed data, heatmaps, and recordings for further analysis.
RealEye.io's Use Cases
- Website Usability Testing
- Ad Effectiveness Measurement
- Product Design Research
- Academic Research
- Market Research
- Content Performance Analysis
- UX/UI Optimization
