Description
Plot is positioned as the next generation of tools for social media teams, offering an AI-powered creative management platform. Its core functionality revolves around advanced social video listening, designed to operate 24/7 so marketing teams can action insights derived from vast amounts of video content. The platform aims to uncover significantly more user-generated content (UGC) than traditional text-based social listening tools, addressing the reality that a large percentage of brand mentions occur within video content.
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Plot's AI capabilities extend to watching, listening to, and reading every frame of social videos, capturing nuances that text-based tools miss. It analyzes audio, visuals, and captions, not just direct mentions or @handles, to provide a comprehensive 360° analysis of every video. This allows teams to understand the context, including who is involved, what is being discussed, and the underlying reasons.
The platform is built to prove marketing impact by tracking key metrics such as views, engagement, estimated media value (EMV), and sentiment across every mention. It offers purpose-built workflows tailored for community, creator, and research teams. For community engagement, Plot identifies every brand conversation, tagged or untagged, enabling teams to engage effectively and demonstrate the EMV they drive. It also tracks outbound comment engagement, measuring the impact of team interactions.
Campaign measurement is enhanced by Plot's ability to capture all UGC and allow performance slicing based on descriptive criteria. The platform helps teams track cultural moments and trends, identifying rising content before it peaks, allowing for timely engagement. For creator management, Plot provides precise creator sourcing and auto-tracks UGC, facilitating perfect fit matching and deliverable performance tracking. It enables sourcing superfans and creators based on niche, attributes, audience, and brand affinity.
Plot also drives strategic research by transforming millions of social videos into actionable answers. This supports community, marketing, and R&D teams in understanding real-time consumer behavior, sentiment, and feelings. It facilitates AI-powered deep market research, competitive benchmarking through UGC analysis, and brand sentiment monitoring for brand safety. The overall value proposition is to reduce operational overhead, minimize manual tracking, and provide easy reporting, freeing up teams for more creative work.
- CategorySocial Media Analytics
- Pricing ModelContact Us
- DeploymentCloud
- PlatformsWeb
Plot's Core Features
AI-powered social video listening 24/7
Uncovers 8x more user-generated content
Captures untagged brand mentions in video
Analyzes audio, visuals, and captions
Provides 360° video analysis for context
Tracks views, engagement, EMV, and sentiment
Purpose-built workflows for community, creator, and research teams
Sources creators with precision based on brand needs
Auto-tracks creator UGC and performance
Enables descriptive slicing of campaign performance
Monitors cultural moments and emerging trends
Facilitates AI-powered deep market research
Offers competitive benchmarking through UGC analysis
Analyzes brand sentiment and monitors brand safety
How to use Plot?
Configure AI monitoring: Set up Plot's AI to watch social video feeds 24/7.
Analyze video insights: Review AI-generated analysis of audio, visuals, and captions.
Engage with community: Identify and track brand conversations, tagged or untagged.
Source and track creators: Utilize AI for precise creator discovery and UGC monitoring.
Measure campaign performance: Slice UGC performance by descriptive criteria.
Conduct strategic research: Ask questions and get answers from video insights.
Generate reports: Utilize easy reporting features to showcase impact.
Plot's Use Cases
- Social Video Listening
- UGC Discovery
- Creator Sourcing
- Community Engagement
- Campaign Measurement
- Trend Spotting
- Market Research
- Competitive Analysis
- Brand Safety Monitoring
