Description
Mida is an A/B testing and web personalization platform aimed at lean marketing teams that want to experiment and improve conversions without relying on developers. It supports A/B split testing, URL redirect testing, testing for single-page apps, multivariate testing, feature flagging, and web personalization, all managed through a no-code visual editor with support for custom JavaScript and CSS.
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Experiments can use unlimited variations with targeting by OS, user, traffic, and behavior, cross-domain testing and tracking, campaign scheduling, and no-code deployment. An AI feature lets users create and run experiments from a chat prompt, generating variants, goals, and traffic splits, setting Slack alerts when confidence hits a threshold, and shipping winners in the same conversation.
Mida emphasizes performance, with a script around 15KB compressed that is designed to have minimal impact on site speed. It works with almost any site that allows custom HTML, including Webflow, Wix, Framer, WordPress, Shopify, WooCommerce, and ClickFunnels, and offers native iOS (Swift), Android (Kotlin), and Flutter SDKs for server-side testing and feature flags in mobile apps. It integrates with tools such as Google Analytics 4, Google Tag Manager, Slack, and webhooks.
The free Sandbox plan includes up to 100,000 monthly tested users with no time limit or credit card, capped at 50,000 tracked events per day. Paid Growth and Enterprise plans add unlimited event tracking, more AI credits, and features for scaling teams and agencies.
- CategoryMarketing Automation
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Mida's Core Features
A/B split, URL redirect, SPA, and multivariate testing
No-code visual editor with custom JavaScript and CSS support
AI-powered experiment creation from a chat prompt
Web personalization and feature flagging
Unlimited variations with OS, user, traffic, and behavioral targeting
Cross-domain testing and campaign scheduling
Lightweight ~15KB script with minimal site-speed impact
Native iOS, Android, and Flutter SDKs for server-side testing
How to use Mida?
Install the snippet: Add Mida's tracking code to the pages you want to test.
Create an experiment: Use the visual editor or an AI chat prompt to build variants and goals.
Set targeting: Choose traffic split, targeting rules, and scheduling for the experiment.
Launch and monitor: Run the test and track conversions, with Slack alerts on confidence.
Ship the winner: Deploy the winning variation and queue follow-up experiments.
Mida's Use Cases
- Landing page optimization
- Web personalization
- Feature flagging
- Mobile app experiments
- Agency experimentation
