Description
Loop54 has evolved into Infinity, a comprehensive AI-powered solution for eCommerce search, merchandising, and personalization. This evolution follows the 2021 acquisition of Loop54 by FactFinder, merging FactFinder's extensive experience with Loop54's advanced AI and machine learning capabilities. The integrated platform, now known as Infinity, is designed to help online retailers turn traffic into sales and foster customer loyalty.
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Infinity excels at product discovery, delivering accurate and responsive search results even with limited data. It empowers businesses with a balance of automation and control, allowing them to focus on strategic tasks beyond search optimization. By identifying individual purchase signals in real-time, Infinity presents visitors with products they are most likely to buy, leading to increased sales and customer satisfaction with minimal resource commitment.
The platform offers three core modules: Merchandising, Navigation, and Recommendations. Infinity Merchandising allows businesses to easily showcase relevant products using a blend of AI automation and manual control, adapting to shopper behavior, market trends, and business goals. Tools like local pinning and redirects ensure the right products are presented to the right shoppers at the right time.
Infinity Navigation simplifies the browsing experience by adapting to how shoppers explore a site, whether through categories, search, or a combination of both. It highlights products based on specific preferences like color or price, ranking them according to business rules and popularity. Infinity Recommendations boosts average order values by providing personalized product suggestions that go beyond basic "frequently purchased together" options, identifying truly relevant items from the entire catalog.
Leading retailers in various sectors, including pet supplies, pharmacies, and food & beverage, have leveraged Infinity to achieve significant improvements. For example, FirstVet saw a 12.22% increase in average order value, and DeOnlineDrogist boosted its conversion rate by 12% with intelligent search. The solution is trusted by over 2,000 online shops worldwide, offering a flexible, headless-compatible platform that combines AI and human intelligence for superior shopping experiences.
- CategoryAI Shopping Assistants
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
Loop54 Redirect's Core Features
AI-powered search and product discovery
Real-time 1:1 AI personalization
Automated conversion goal support
Personalized product recommendations
Intelligent merchandising with AI automation and manual control
Effortless navigation tailored to shopper intent
Real-time identification of individual purchase signals
Enhanced customer satisfaction through relevant product suggestions
Increased average order value
Improved conversion rates
Flexible and headless-compatible platform
Integration of AI and human intelligence
How to use Loop54 Redirect?
Configure: Set up Infinity's AI and merchandising rules based on business goals.
Integrate: Connect Infinity with your existing eCommerce platform.
Personalize: Enable real-time personalization for individual shopper journeys.
Optimize Merchandising: Utilize AI and manual controls to showcase key products.
Enhance Navigation: Tailor site browsing to shopper intent and preferences.
Deploy Recommendations: Implement AI-driven product suggestions to increase cart size.
Monitor: Track performance metrics and refine strategies for continuous improvement.
Loop54 Redirect's Use Cases
- E-commerce Search Optimization
- Personalized Product Recommendations
- AI-Powered Merchandising
- Customer Journey Personalization
- Conversion Rate Optimization
- Effortless Site Navigation
- Average Order Value Increase
- Data-Driven Product Discovery







