Description
Kount, a leading provider of identity and fraud services under Equifax, empowers businesses to detect and prevent fraud, verify identities, and safeguard revenue. By leveraging proprietary data, behavioral insights, and real-time orchestration, Kount offers robust identity verification, fraud protection, and regulatory compliance solutions across various industries. The platform uses AI, machine learning, and advanced analytics to combat threats such as first-party fraud, synthetic identities, and account takeovers.
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Kount's identity proofing solutions streamline identity verification and fraud prevention through a single API, enabling businesses to create customized workflows for verification checks. This helps in reducing fraud exposure and potential losses at account opening and across existing portfolios. The platform also offers synthetic identity risk alerts to flag suspicious identities and reduce fraud exposure.
Kount's solutions are designed to improve conversion rates and make confident decisions throughout the customer lifecycle. By using trusted data, predictive signals, and intelligent automation, businesses can verify, authenticate, and link consumer identities effectively. The platform supports API and batch processing for synthetic identity checks, ensuring flexibility in delivery.
Kount's identity intelligence is backed by data, scale, and expertise, providing 99.5% coverage of consumers in the U.S. The platform captures up to 29 times more applications with risk of early payment default and loan stacking when layered with credit. This cloud-native identity foundry processes over 40 million inquiries daily and 15 billion records monthly, offering a scalable fraud mitigation model.
Kount is ideal for businesses looking to protect their portfolios from synthetic identity fraud, improve financial reporting, and enhance customer experience through seamless digital onboarding. The platform's comprehensive identity and fraud solutions help businesses maintain their reputation and customer trust while driving measurable ROI.
- CategoryFraud Detection
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
Kount Identity & Fraud Services's Core Features
Real-time identity verification
Fraud protection and prevention
Regulatory compliance solutions
AI and machine learning integration
Synthetic identity risk alerts
API and batch processing support
Customizable verification workflows
99.5% consumer coverage in the U.S.
Cloud-native identity foundry
15 billion records processed monthly
40 million inquiries daily
Improved conversion rates
Predictive signals for identity linking
Data-driven decision making
Seamless digital onboarding
How to use Kount Identity & Fraud Services?
Configure: Set up customized workflows for verification checks
Use: Implement identity verification and fraud prevention solutions
Optimize: Monitor and adjust workflows to reduce fraud exposure
Evaluate: Use predictive signals to improve decision accuracy
Kount Identity & Fraud Services's Use Cases
- Fraud Detection
- Identity Verification
- Regulatory Compliance
- Customer Onboarding
- Portfolio Monitoring








