Incremental | Causal Intelligence

Description

Incremental is the causal intelligence layer designed for modern commerce media. It replaces traditional metrics like ROAS with a more accurate and actionable signal: understanding precisely what is driving sales and where to allocate future marketing investments for maximum impact. This intelligence layer is built to handle the complexity of today's commerce media landscape.

At its core, Incremental offers enterprise-grade causal intelligence. Its automated model creation and continuous learning capabilities operate at granular levels, including campaign and SKU, ensuring that every insight accurately reflects the business's performance. Unlike opaque systems, Incremental's outputs are accountable to observed economic impact, providing transparency and trust.

The platform's independence is a key differentiator. Incremental operates completely separately from retailers, media sellers, and bidding platforms. This neutrality is crucial for building trust in its measurements and ensuring that the decisions driven by its intelligence are objective and beneficial to the brand, not influenced by media sales pitches.

Incremental positions itself as more than just a measurement or reporting tool. It functions as a decision engine, designed to make the right things happen next by providing actionable incrementality. This infrastructure is trusted by major agency holding companies and a significant portion of the largest CPG companies, underscoring its capability to support the scale, complexity, and accountability required for enterprise commerce media.

The value proposition centers on discovering true incremental growth. By understanding the causal impact of media spend, brands can move beyond vanity metrics and focus on initiatives that demonstrably increase sales. Incremental empowers businesses to optimize their strategies, ensuring that every marketing dollar contributes effectively to the bottom line.

Incremental's Core Features

• Causal measurement for commerce media

• Replaces ROAS with causal insights

• Identifies what's actually driving sales

• Automated model creation

• Continuous learning at campaign and SKU level

• Accountable to observed economic impact

• Independent from media sellers and retailers

• Actionable incrementality insights

• Decision engine for media optimization

• Enterprise-grade causal intelligence

• Supports scale, complexity, and accountability

• Tracks GMV lift and incremental sales

How to use Incremental?

1. 1

   Configure: Set up your commerce media data sources and business objectives.

2. 2

   Analyze: Leverage causal intelligence to understand true sales drivers.

3. 3

   Optimize: Implement data-driven decisions for media spend allocation.

4. 4

   Measure: Track incremental growth and ROI with accountable insights.

Incremental's Use Cases

• Media Spend Optimization
• Performance Measurement
• Sales Growth Strategy
• Campaign Analysis
• Enterprise Commerce Media
• Agentic Commerce Positioning

FAQ from Incremental

• What is causal intelligence for commerce media?

  Causal intelligence for commerce media is a measurement approach that identifies the true impact of marketing efforts on sales, moving beyond correlation to understand cause and effect.

• How does Incremental replace ROAS?

  Incremental replaces ROAS by providing a causal measurement that shows what is actually driving sales, rather than just attributing sales to the last touchpoint.

• What level of detail does Incremental provide?

  Incremental operates at the campaign and SKU level, offering granular insights into performance and impact.

• Is Incremental independent from media sellers?

  Yes, Incremental operates completely independently from retailers, media sellers, and bidding platforms to ensure trustworthy measurement.

• What is the benefit of actionable incrementality?

  Actionable incrementality allows brands to make informed decisions that directly lead to increased sales and optimized marketing spend.

• Who trusts Incremental for their commerce media?

  Major agency holding companies and seven of the ten largest CPG companies rely on Incremental's infrastructure.

• Can Incremental help with complex commerce media?

  Yes, Incremental's enterprise-grade causal intelligence is designed to handle the complexity of modern commerce media.

• What is the goal of Incremental's intelligence layer?

  The goal is to make the right thing happen next by providing a clear signal of what drives sales and where to invest.

• Does Incremental provide a reporting tool?

  Incremental is more than a reporting tool; it's a decision engine powered by causal intelligence.

• How much incremental sales has Incremental tracked?

  Incremental has tracked $3.5B in sales lift, with an average of 15% incremental sales versus baseline.