Description
HG Sales Copilot is a sales-automation feature within HG Insights' Revenue Growth Intelligence (RGI) Platform. The product line traces back to MadKudu, a go-to-market data platform that HG Insights acquired and rebranded under its own name; the application itself still runs on MadKudu's original web address, now presented as "HG Insights Sales Copilot."
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HG Insights frames Sales Copilot around problems it says slow sales teams down: reps spending time on manual account research instead of selling, buying signals going unseen until an opportunity has already slipped, fragmented AI tools forcing reps to juggle separate GTM systems, and contact data that lives apart from account strategy. Its answer is to combine first- and third-party account insight, integrating with tools such as Salesforce and Gong, with first-party buyer intent signals, and turn the result into daily guidance delivered inside a rep's existing CRM and sales tools.
Named features include a Sales Play Guide that recommends best-fit accounts and leads along with a suggested approach for each; AI Account Research, which produces a pitch-ready account summary from automated research across online, third-party and first-party sources; Buyer Signal Aggregation, which centralizes buying signals instead of requiring reps to build their own dashboards; Account and Contact Insight, paired with Contact Intelligence to surface, enrich and activate the right contacts without leaving the tool; and AI Sales Automation, which generates playbooks and triggers workflows for RevOps. The product page also separately lists Real-Time Buyer Alerts, which stream intent and engagement spikes so a rep is notified as an account moves from cold to warm to hot, Message Personalization for outreach, and a Sales Copilot Chrome extension for in-browser access.
HG Insights points to use cases including AI-driven sales plays, signal-based account prioritization, competitive analysis and takeout campaigns aimed at a competitor's customers around renewal time, and account-based marketing. As a vendor-supplied example, it cites a customer story from Cockroach Labs, which it says used the HG platform to centralize intent signals from multiple tools, gain predictive account and lead scoring, and run persona-based sales plays.
No self-serve pricing is published; the product is accessed by requesting a demo or a product datasheet. HG Sales Copilot is aimed at B2B sales and RevOps teams already running signal-based, account-focused selling, rather than teams looking for a simple contact database or a lightweight, self-signup tool.
- CategoryBusiness Intelligence
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
HG Sales Copilot's Core Features
AI Account Research: automated, pitch-ready account summaries from online, third-party and first-party data
Sales Play Guide recommending best-fit accounts and next actions
Buyer Signal Aggregation that centralizes intent and engagement data in one place
Real-time buyer alerts when accounts move from cold to warm to hot
Contact Intelligence to surface, enrich and activate the right contacts within an account
Message personalization support for outreach inside your sales tool
Sales Copilot Chrome extension for in-browser access
CRM and sales-tool integration, including Salesforce and Gong
AI-generated, workflow-triggered playbooks for RevOps automation
How to use HG Sales Copilot?
Request a demo: Book a walkthrough with HG Insights' team to see Sales Copilot.
Connect your tools: Integrate Sales Copilot with your CRM and sales tools, such as Salesforce or Gong.
Review daily briefs: Check AI-generated account research and sales plays each day.
Prioritize accounts: Act on buyer-signal alerts as accounts move from cold to hot.
Enrich contacts: Use Contact Intelligence to find and activate the right people at a target account.
Send personalized outreach: Use the message-personalization tools directly inside your sales tool.
HG Sales Copilot's Use Cases
- Account research automation
- Buyer intent prioritization
- Contact enrichment
- Competitive account takeout
