Description
GoodLads is a tool designed to optimize Google Ads accounts that spend between €10K and €250K monthly. It connects to your Google Ads account, analyzes the last 30 days of performance, and generates three hypotheses per campaign aimed at improving Return on Ad Spend (ROAS) or Cost Per Acquisition (CPA). Each hypothesis is based on signals found in your data, proposes a change, and predicts the metric movement.
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The tool allows you to apply these hypotheses as Google Ads experiments, new paused ads, or live changes, depending on the campaign type. GoodLads does not automatically change your campaigns; it requires your approval to apply any hypothesis. This ensures that all changes are reversible, with new ads arriving paused and experiments being endable.
GoodLads supports various campaign types, including Search, App, and Performance Max campaigns. It provides a safe, one-click way to test hypotheses and tracks each one on a kanban board from proposal to verdict. The tool is particularly beneficial for advertisers and agencies managing Google Ads accounts who seek expert-level hypotheses without building an in-house team.
Pricing is straightforward, with three flat plans: Pro at $100 per month for one account, Agency at $1,000 per month for up to 10 accounts, and Enterprise at $2,000 per month with additional strategic support. Pro and Agency plans start with a 14-day free trial. GoodLads also integrates with AI tools like Claude and ChatGPT, allowing you to query your campaigns directly.
GoodLads differentiates itself from competitors like Optmyzr, Opteo, and Adalysis by focusing on the most relevant hypotheses each month, grounded in your results and business context. It provides a comprehensive solution for optimizing Google Ads performance, making it a valuable tool for advertisers aiming to improve their advertising efficiency.
- CategoryMarketing & SEO
- Pricing ModelFlat
- DeploymentCloud
- PlatformsGoogle Ads
GoodLads's Core Features
Generates hypotheses from your data
Tests hypotheses as Google Ads experiments
Tracks results on a kanban board
Requires user approval for changes
Supports Search, App, and Performance Max campaigns
Integrates with Claude and ChatGPT
Offers three flat pricing plans
Provides strategic support in Enterprise plan
How to use GoodLads?
Connect: Link your Google Ads account
Analyze: Review performance data
Generate: Create hypotheses for improvement
Test: Apply hypotheses as experiments
Track: Follow results on a kanban board
Approve: Apply changes with one click
GoodLads's Use Cases
- Campaign Optimization
- Performance Tracking
- Strategic Planning
- AI Integration
- Agency Management
