Description
Bidhelm is an AI "marketing department" that connects to a Google Ads account and monitors every campaign continuously, catching wasted spend, building what is missing, and adjusting bids, budgets, and ads. It runs on a leash the user sets: every change starts as a draft with a plain-language reason, and users can review each one or set the kinds they trust to ship automatically.
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The tool runs hourly sweeps to catch problems the same day, blocks junk clicks automatically, scales winners while cutting losers, stops runaway spend mid-day, and pauses ads when a landing page goes down. A chat interface lets users ask about the account and act in plain English, with an undo command to revert changes. A Memory feature stores standing rules such as "never touch Brand," while Reports provide written briefings on where results leak and what to run next, and an Activity log records every action, its reason, and its result.
Bidhelm works with Google Ads today, including Search, Shopping, Display, Video, and Performance Max, with Merchant Center connected for Shopping and Performance Max on higher tiers. Pricing is a base fee plus a flat 3% of managed ad spend, with Starter, Growth, and Agency plans and a 14-day free trial. Connecting uses the standard Google Ads OAuth permission, and disconnecting leaves everything already live in the account intact.
- CategoryAI Ad Generators
- Pricing ModelPaid
- DeploymentCloud
- PlatformsWeb
Bidhelm's Core Features
24/7 autonomous Google Ads monitoring with hourly sweeps
Changes staged as drafts with plain-language reasons
Per-change auto-ship or ask-first control
Automatic junk-click blocking and runaway-spend stops
Budget scaled on winners, cut on losers
Plain-English chat that answers and acts, with undo
Memory for standing rules and written performance reports
Full audit log of every action, reason, and result
How to use Bidhelm?
Connect your account: Link Google Ads via OAuth in about two minutes.
Read the first report: Get a same-day account read with the waste it found and first drafts.
Set your rules: Use Memory to define standing rules like keeping Brand untouched.
Review or auto-ship: Approve drafts one by one or let trusted change types ship on their own.
Ask in chat: Request changes or reports in plain English and undo anything from the chat.
Bidhelm's Use Cases
- Always-on ad optimization
- Solo business paid search
- Agency account management
- Ad creation and testing
