Description
Flowpoint, from Flowpoint Analytics Ltd, is licensed on-premise website analytics software rather than a hosted SaaS product. It's installed inside a company's own servers, cloud account or network, so collected analytics never leave that environment.
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Getting started follows three steps: license and deploy Flowpoint inside your own infrastructure, add a single tracking line to your site to start collecting data, and then connect either Flowpoint's built-in dashboard UI or its MCP server to an AI client such as Claude, Cursor or any other MCP-compatible tool. From there, users ask for what they want to see in plain English, examples the site gives include a traffic overview for the last seven days, a conversion funnel from the homepage to signup, or top traffic sources by country, and the agent builds an interactive dashboard from the request, with everything processed inside the deployment rather than sent out to Flowpoint or any third party.
The agent can run against a locally hosted model or a cloud model such as Claude, and Flowpoint says it never touches raw analytics data regardless of which model handles a request; teams decide where inference happens. Analytics capabilities include real-time visitor, session and event tracking, custom filters by device, browser, country and UTM source, conversion funnel building to find drop-off points, and PDF export for sharing results with stakeholders. The MCP server exposes traffic, events, funnels and dashboards as tools an agent can query directly, so a team can ask for insights from whichever AI client it already uses instead of learning a new interface.
Because data never leaves the customer's own environment, Flowpoint says compliance with GDPR, the UK Data Protection Act 2018 and internal data-residency policies is built into the deployment rather than added afterward.
Pricing isn't published. It's licensed software, and prospective customers are asked to contact the company directly for a quote.
- CategoryAI Data Analysis
- Pricing ModelFreemium
- DeploymentCloud
Flowpoint's Core Features
On-premise deployment inside a customer's own servers, cloud or network
Built-in MCP server that connects Claude, Cursor or any MCP-compatible client to the analytics data
AI agent builds interactive dashboards and reports from plain-English requests
Choice of local or cloud model for the agent, with raw data staying inside the deployment either way
Real-time visitor, session and conversion tracking
Custom filters by device, browser, country and UTM source
Conversion funnel builder to find where users drop off
PDF export of dashboards and funnels for stakeholders
GDPR and UK DPA 2018 compliance built into the on-premise architecture
Licensed software model rather than hosted SaaS
How to use Flowpoint?
License and deploy: Install Flowpoint inside your own servers, cloud account or network.
Add the tracking line: Add a single script tag to your site to start collecting analytics.
Connect a client: Use the built-in dashboard UI, or connect an MCP client like Claude or Cursor.
Choose your model: Point the agent at a local model or a cloud model such as Claude.
Ask for a dashboard: Describe what you want to see, like a traffic overview or a conversion funnel.
Export results: Download dashboards or funnels as PDF to share with stakeholders.
Flowpoint's Use Cases
- Privacy-first web analytics
- AI-built dashboards
- Regulated industries
- MCP-connected reporting
