Description
Adverity is a comprehensive marketing data intelligence platform designed to optimize the use of AI in marketing. It offers two main products: Adverity Atlas and Adverity Connect. Adverity Atlas serves as a marketing knowledge layer that sits on top of any data warehouse, providing AI with a governed understanding of marketing data. This ensures that AI can work accurately by understanding what marketing metrics mean, built from over $80 billion in ad spend. Adverity Connect is an enterprise-grade marketing ETL platform that pulls data from over 600 sources, harmonizes it, and delivers it to various data warehouses and lakes. This ensures that marketing data is clean, unified, and monitored before it reaches the warehouse.
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Adverity is trusted by leading brands and agencies, providing a foundation that makes enterprise marketing AI work. The platform is built to run marketing operations at scale, with continuous monitoring and a powerful transformation layer. It supports a wide range of data models and can improve and manage schema mapping, making it adaptable to existing data warehouses and chosen LLMs.
The platform is designed to be fast to start and built to scale, with support that is highly rated by users. Adverity offers a flexible pricing model, providing customized quotes tailored to the specific needs of each client. This ensures that businesses of all sizes can find a suitable plan.
Adverity's integrations are extensive, supporting connections with platforms like Google BigQuery, Snowflake, Databricks, and more. This makes it a versatile tool for marketing teams looking to enhance their data capabilities and improve decision-making processes. The platform's focus on security and compliance, with features like tenant isolation and PII detection, ensures that data governance is maintained at all times.
- CategoryData & Analytics
- Pricing ModelCustom Quote
- DeploymentCloud
- PlatformsWeb
Adverity Marketing Data Intelligence's Core Features
Enterprise-grade ETL from 600+ sources
Marketing knowledge layer for AI accuracy
Continuous data monitoring and harmonization
Supports multiple data warehouses and lakes
Customizable pricing plans
Extensive platform integrations
Enterprise-grade security and compliance
Fast implementation and scalability
Self-configuring AI with full provenance
No data migration required
Built from $80B in ad spend
Autonomous marketing analyst capabilities
Governed understanding of marketing data
No lock-in; data stays with the client
Real-time anomaly detection
How to use Adverity Marketing Data Intelligence?
Configure: Set up Adverity Connect to pull data from sources
Use: Utilize Adverity Atlas for marketing data analysis
Optimize: Continuously monitor and harmonize data
Integrate: Connect with existing data warehouses and platforms
Adverity Marketing Data Intelligence's Use Cases
- Data Harmonization
- AI Accuracy
- Scalable Marketing Operations
- Cross-Platform Analysis
- Anomaly Detection
