Description
Funnel is a comprehensive marketing intelligence platform designed to streamline the collection, transformation, and analysis of marketing data. Serving over 3,000 companies globally, Funnel provides a reliable foundation for marketing data, ensuring consistency and accuracy across various channels. The platform offers tools for data integration, marketing reporting, and advanced measurement techniques such as marketing mix modeling and digital attribution. With more than 600 connectors, Funnel allows businesses to centralize fragmented marketing data, making it accessible and actionable.
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Funnel's Data Hub prepares and contextualizes data, ensuring uniformity across all reports. The platform's AI capabilities, including Funnel AI and MCP, enable users to query data seamlessly, while the no-code interface allows marketers to manage data without technical expertise. Funnel Measure provides insights into marketing performance through methodologies like multi-touch attribution and incrementality testing.
Pricing plans are tailored for different business sizes, offering features like unlimited users, advanced data hub capabilities, and custom integrations. Funnel supports various reporting and cloud destinations, including Power BI, Tableau, BigQuery, and Amazon S3. The platform's flexibility allows integration with AI tools like Claude and ChatGPT, enhancing data-driven decision-making.
Funnel is trusted by marketing and data teams worldwide, providing a governed data layer that ensures all teams operate on the same truth. With a focus on scalability and reliability, Funnel helps businesses optimize marketing spend, improve reporting efficiency, and uncover new opportunities for growth.
- CategoryBusiness Intelligence
- Pricing ModelCustom
- DeploymentCloud
- PlatformsCloud
Funnel Marketing Intelligence Platform's Core Features
600+ data connectors
Data integration and transformation
Marketing mix modeling
Digital attribution
No-code interface
AI and MCP integration
Custom imports and connectors
Built-in dashboards
Currency conversion
Scenario simulation
Data science workflows
Version-controlled configuration
Multi-touch attribution
Incrementality testing
Budget optimization
How to use Funnel Marketing Intelligence Platform?
Configure: Set up data connectors and integrations
Use: Analyze and report on marketing data
Optimize: Apply insights to improve marketing strategies
Integrate: Connect with AI tools for enhanced analysis
Funnel Marketing Intelligence Platform's Use Cases
- Data Centralization
- Advanced Measurement
- AI Integration
- Custom Reporting
- Budget Optimization
