Description
100 Dials provides an AI cold call simulator specifically for Sales Development Representative (SDR) teams, enabling new reps to practice and improve their cold calling skills in a risk-free environment. The platform generates realistic AI prospects based on a team's actual target accounts, allowing reps to encounter common objections and scenarios they would face in real calls.
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Each practice call is recorded, transcribed, and scored on six essential sales skills: Opener, Reason for Call, Discovery, Objection Handling, Value Proposition, and Close. The AI coach provides specific feedback, quoting the rep's exact words and identifying one key area for improvement before their next dial. This targeted coaching helps reps understand precisely what to fix, rather than receiving vague scores.
The simulator offers various difficulty levels, from warm-up calls with friendly prospects to challenging "boss fights" like "Karen," who is designed to test composure and objection handling. Reps are encouraged to progress through these levels, with the system nudging them up after consistently achieving good scores. This progressive difficulty ensures continuous skill development.
Managers gain valuable insights through a team-wide coaching view, which highlights the weakest skills and most frequently fumbled objections across the entire team. This data-driven approach allows sales leaders to coach patterns, not just individual calls, making team meetings more efficient and impactful. The platform also supports custom personas by allowing users to upload transcripts from existing sales tools like Gong, Chorus, Apollo, or their dialer. This grounds the AI prospects in the specific language, objections, and tone of their actual market, making the practice highly relevant.
100 Dials is built on research-backed principles of realistic simulation, active recall, and specific feedback, ensuring that practice translates effectively to real-world performance. It offers flexible per-seat pricing plans with monthly call allowances, a 14-day free trial with 10 calls, and a 30-day money-back guarantee on the first payment. The company, Sales House LT UAB, is based in Vilnius, Lithuania, and hosts all customer data in the EU, ensuring privacy and security with no customer data used for model training.
- CategoryAI Sales Assistants
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
100 Dials's Core Features
AI Cold Call Simulator for SDR teams
Realistic AI prospects built from target accounts
Calls scored on six sales skills
Personalized coaching with specific feedback
Call recordings, transcripts, and replay
Multiple difficulty levels and boss fights
Custom personas from uploaded call transcripts (Gong, Chorus, Apollo)
Team-wide coaching view for skill and objection analysis
Objection library with response strategies
Role-based access control (owner, manager, rep)
EU-hosted data storage and processing
No customer data used for AI model training
Monthly call allowance per seat
30-day money-back guarantee on first payment
Annual and quarterly billing options with discounts
How to use 100 Dials?
Start Trial: Sign up with a work email for 10 free calls over 14 days, no credit card required.
Add Prospects: Upload real accounts from your current list or choose from built-in personas and boss fights.
Configure Prospect: Select a voice, add specific pains and objections to create a live, interactive AI prospect.
Dial Prospect: Make a real, interruptible voice call to the AI prospect, experiencing varying difficulty levels.
Get Coached: Receive a scored report after each call, including a transcript, stats, and one specific thing to fix.
Review Team Performance: Managers can view team-wide weakest skills and most-lost objections to coach patterns.
Refine Skills: Replay calls, try different approaches, and practice regularly to improve performance.
100 Dials's Use Cases
- SDR Onboarding
- Skill Refinement
- Objection Practice
- Target Account Simulation
- Performance Coaching
- Confidence Building
- Script Testing
