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How do people feel about AI? | The Alan Turing Institute

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This report explores the attitudes and experiences of over 4,000 members of the British public regarding artificial intelligence. It aims to inform policy responses and ensure AI development aligns with societal values.

  • Year2025
  • EditionWave 2
  • Samplen = 3,513 respondents
  • CoverageUK (nationally representative)
  • AccessFree
  • FormatPDF
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In late 2022, The Alan Turing Institute and the Ada Lovelace Institute conducted a nationally representative survey of over 4,000 members of the British public to understand their awareness, experience, and attitudes towards different uses of artificial intelligence (AI). This research is crucial as AI technology rapidly integrates into daily life, affecting various sectors and individual experiences.

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The survey aimed to gather insights on how people perceive the benefits and concerns associated with AI technologies. It also sought to identify whether attitudes towards AI differ across key demographic factors. Understanding these perspectives is essential for informing the design of policy responses that govern AI technologies. The findings will help AI companies and policymakers address the public's diverse opinions and ensure that future technology development aligns with societal needs.

The report emphasizes the importance of understanding public sentiment towards data and AI, which is vital for ensuring that these technologies are developed in a manner that reflects societal values. The research highlights the necessity for AI to work better for everyone, addressing the varied opinions and expectations of the public regarding regulation and governance of AI technologies. The full report can be viewed and downloaded from the Alan Turing Institute's website, providing comprehensive insights into the findings of this significant survey.

  • CategoryOther AI Tools

  • Publisher: The Alan Turing Institute

  • Published Year: 2022

  • Frequency: One-time survey

  • Data Sources: Nationally representative survey

  • Report Type: Research report

  • Policy Development
  • Public Awareness
  • AI Design
  • Research Analysis
  • Stakeholder Engagement

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