Description
Xoru provides an AI social listening solution specifically tailored for SaaS businesses, enabling them to discover buyer conversations, monitor brand mentions, and track competitor complaints across a wide array of social channels. The platform scans popular communities like Reddit, X (formerly Twitter), Hacker News, LinkedIn, Product Hunt, Bluesky, Quora, Threads, Indie Hackers, Stack Overflow, GitHub, YouTube, and G2 Reviews, offering comprehensive coverage for market intelligence.
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One of Xoru's core functionalities is its ability to differentiate between general brand mentions and high-intent buyer opportunities. It identifies discussions where users are actively seeking software recommendations, workflow solutions, or alternatives within a specific product category. This targeted approach helps teams focus their outreach efforts on prospects who are already in the buying cycle, rather than sifting through irrelevant keyword pings.
The tool features an AI-powered drafting system that generates context-aware responses calibrated to the user's brand voice. Crucially, every reply requires human review and approval before posting, ensuring authenticity and adherence to platform guidelines, preventing automated spam. This human-in-the-loop model allows for genuine value contribution to community discussions, which can lead to increased referral traffic, profile clicks, and user sign-ups.
Xoru also includes robust tracking capabilities, monitoring upvotes, comments, and overall engagement for tracked threads over a 7 to 14-day window. This helps users understand the impact of their contributions and identify which replies drive traffic and conversions. The platform integrates with analytics tools via UTM tags, allowing for precise tracking of visitors, sign-ups, and paid conversions.
For developers and advanced users, Xoru offers a Data Access API with read and write scopes, enabling integration with custom scripts, dashboards, and AI agents like Claude, ChatGPT, and Cursor. This allows for programmatic inspection of buying opportunities, competitor complaints, and engagement data, as well as the ability to generate reply drafts and manage mentions. Pricing plans include various tiers, starting with a 5-day free trial, and offer different levels of channel coverage, on-demand scans, AI drafts, and API access to suit solo founders to growing teams.
- CategorySocial Media Analytics
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Xoru's Core Features
AI social listening for buyer conversations
Track brand mentions and competitor complaints
Sentiment analysis (Positive, Neutral, Negative)
AI-drafted replies in your brand's voice
Human approval required for all replies
Multi-channel monitoring (Reddit, X, Hacker News, LinkedIn, etc.)
Thread tracking for engagement and upvotes
Data Access API for custom integrations
Model Context Protocol (MCP) support for AI assistants
On-demand scans for real-time insights
Automatic refresh of monitored channels
Outreach leads discovery (Founder & Growth plans)
Ranking Threads for Google and AI search engine citations
Email, Slack, and Discord mention alerts
Product workspaces for managing multiple products
How to use Xoru?
Create Account: Sign up for Xoru and start a 5-day free trial without a credit card.
Configure Brand Kit: Calibrate your brand voice and positioning within the settings.
Set Up Channels: Configure monitored channels and lookback periods relevant to your niche.
Discover Opportunities: Review the feed for high-intent buyer conversations and brand mentions.
Draft & Approve Replies: Use AI to draft context-aware responses, then review and approve them manually.
Post & Track: Publish approved replies from your own accounts and track thread engagement and performance.
Xoru's Use Cases
- Buyer Conversation Discovery
- Competitor Complaint Interception
- Brand Mention Tracking
- Organic Customer Acquisition
- AI Search Engine Optimization
- Community Engagement
- Outreach Lead Generation
- Performance Analytics
