Description
TrueROAS is an AI-driven ad tracking solution designed specifically for e-commerce stores navigating the complexities of post-iOS 17 advertising. It addresses the challenge of inaccurate ad spend attribution by employing a unique triangulation method that combines server-side signals, surveys, and AI-powered Marketing Mix Modeling (MMM). This approach forces fingerprint tracking back into Meta and Google Ads Managers, ensuring that advertisers never miss out on profitable campaigns.
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The platform's core functionality lies in its ability to reveal the true Return on Ad Spend (ROAS) by recovering hidden ad profits. Clients have reported significant improvements, including a +47% increase in tracked conversions and a 3.2x higher ROAS on average. TrueROAS helps businesses identify and eliminate ad waste, with users ranking ad waste by source and recovering substantial amounts of previously lost ad spend. For instance, one client recovered $450 from a single ad campaign.
TrueROAS works with every major ad platform, including Facebook, Google, Snapchat, Pinterest, and Microsoft Ads, and tracks revenue from email and SMS campaigns. The platform boasts a quick and easy setup, often taking as little as 2 minutes with a zero learning curve. It offers a free tier for the first $10,000 in sales per month, making it accessible for businesses of all sizes. Integrations are available for WooCommerce and Shopify, including support for Shopify Plus and Shopify Markets, ensuring accurate tracking of multi-currency and multi-country revenue.
By providing a centralized source of truth, TrueROAS empowers marketers to make data-driven decisions. It helps optimize Facebook and Google AI faster, leading to more sales from ads. The platform's AI-powered attribution reveals precisely what drives sales, allowing businesses to scale their winning campaigns and cut underperforming ones. This leads to tangible results such as a -31% reduction in customer acquisition cost and a +26% increase in Lifetime Value (LTV).
The vision behind TrueROAS, as articulated by founder Rasmus Arvidsson, is to offer clarity around tracking and attribution at a fair price, enabling growth marketers and e-commerce businesses to scale with predictability. The platform is built for real brands, supporting high-volume stores and providing accurate revenue tracking across diverse sales channels. Users can explore features, view pricing plans, and access demos to understand the full capabilities of TrueROAS.
- CategoryAI Data Analysis
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsMeta Ads, Google Ads, Snapchat, Pinterest, Microsoft Ads
TrueROAS Ad Tracking's Core Features
AI-powered ad attribution
Post-iOS 17 tracking solution
Server-side tracking signals
Triangulation of sales data (Tracking, Surveys, AI MMM)
Integration with Meta and Google Ads Managers
Recovery of lost ad spend
Accurate ROAS calculation
Identification and ranking of ad waste
Works with multiple ad platforms (Facebook, Google, Snapchat, Pinterest, Microsoft Ads)
Tracks email and SMS revenue
2-minute setup
Free tier for initial sales volume
WooCommerce and Shopify integrations
Support for Shopify Plus and Shopify Markets
Centralized source of truth for ad data
How to use TrueROAS Ad Tracking?
Install App: Connect TrueROAS to your e-commerce platform.
Connect Ads: Link your advertising accounts (e.g., Meta, Google).
Configure Tracking: Set up server-side signals and data triangulation.
Feed AI: Allow TrueROAS to process and analyze your sales and ad data.
Optimize Campaigns: Use insights to scale winning ads and cut losers.
Monitor Performance: Track true ROAS and customer acquisition costs.
TrueROAS Ad Tracking's Use Cases
- Accurate ROAS Tracking
- Post-iOS 17 Attribution
- Ad Spend Optimization
- Scaling Profitable Ads
- E-commerce Growth
- Multi-Platform Tracking
- Email & SMS Revenue Tracking
- AI-Powered Insights
