TrueROAS Ad Tracking

Description

TrueROAS is an AI-driven ad tracking solution designed specifically for e-commerce stores navigating the complexities of post-iOS 17 advertising. It addresses the challenge of inaccurate ad spend attribution by employing a unique triangulation method that combines server-side signals, surveys, and AI-powered Marketing Mix Modeling (MMM). This approach forces fingerprint tracking back into Meta and Google Ads Managers, ensuring that advertisers never miss out on profitable campaigns.

The platform's core functionality lies in its ability to reveal the true Return on Ad Spend (ROAS) by recovering hidden ad profits. Clients have reported significant improvements, including a +47% increase in tracked conversions and a 3.2x higher ROAS on average. TrueROAS helps businesses identify and eliminate ad waste, with users ranking ad waste by source and recovering substantial amounts of previously lost ad spend. For instance, one client recovered $450 from a single ad campaign.

TrueROAS works with every major ad platform, including Facebook, Google, Snapchat, Pinterest, and Microsoft Ads, and tracks revenue from email and SMS campaigns. The platform boasts a quick and easy setup, often taking as little as 2 minutes with a zero learning curve. It offers a free tier for the first $10,000 in sales per month, making it accessible for businesses of all sizes. Integrations are available for WooCommerce and Shopify, including support for Shopify Plus and Shopify Markets, ensuring accurate tracking of multi-currency and multi-country revenue.

By providing a centralized source of truth, TrueROAS empowers marketers to make data-driven decisions. It helps optimize Facebook and Google AI faster, leading to more sales from ads. The platform's AI-powered attribution reveals precisely what drives sales, allowing businesses to scale their winning campaigns and cut underperforming ones. This leads to tangible results such as a -31% reduction in customer acquisition cost and a +26% increase in Lifetime Value (LTV).

The vision behind TrueROAS, as articulated by founder Rasmus Arvidsson, is to offer clarity around tracking and attribution at a fair price, enabling growth marketers and e-commerce businesses to scale with predictability. The platform is built for real brands, supporting high-volume stores and providing accurate revenue tracking across diverse sales channels. Users can explore features, view pricing plans, and access demos to understand the full capabilities of TrueROAS.

TrueROAS Ad Tracking's Core Features

• AI-powered ad attribution

• Post-iOS 17 tracking solution

• Server-side tracking signals

• Triangulation of sales data (Tracking, Surveys, AI MMM)

• Integration with Meta and Google Ads Managers

• Recovery of lost ad spend

• Accurate ROAS calculation

• Identification and ranking of ad waste

• Works with multiple ad platforms (Facebook, Google, Snapchat, Pinterest, Microsoft Ads)

• Tracks email and SMS revenue

• 2-minute setup

• Free tier for initial sales volume

• WooCommerce and Shopify integrations

• Support for Shopify Plus and Shopify Markets

• Centralized source of truth for ad data

How to use TrueROAS Ad Tracking?

1. 1

   Install App: Connect TrueROAS to your e-commerce platform.

2. 2

   Connect Ads: Link your advertising accounts (e.g., Meta, Google).

3. 3

   Configure Tracking: Set up server-side signals and data triangulation.

4. 4

   Feed AI: Allow TrueROAS to process and analyze your sales and ad data.

5. 5

   Optimize Campaigns: Use insights to scale winning ads and cut losers.

6. 6

   Monitor Performance: Track true ROAS and customer acquisition costs.

TrueROAS Ad Tracking's Use Cases

• Accurate ROAS Tracking
• Post-iOS 17 Attribution
• Ad Spend Optimization
• Scaling Profitable Ads
• E-commerce Growth
• Multi-Platform Tracking
• Email & SMS Revenue Tracking
• AI-Powered Insights

FAQ from TrueROAS Ad Tracking

• What is TrueROAS Ad Tracking?

  TrueROAS is an AI-powered ad tracking solution for e-commerce stores that provides accurate attribution in a post-iOS 17 environment by triangulating data from multiple signals.

• How does TrueROAS work in a post-iOS 17 world?

  TrueROAS uses a combination of server-side signals, surveys, and AI MMM to triangulate sales data, overcoming the limitations of cookie-based tracking and privacy changes.

• What are the key benefits of using TrueROAS?

  Key benefits include recovering lost ad spend, achieving higher ROAS, reducing customer acquisition costs, and gaining a clear, centralized source of truth for ad performance.

• Which ad platforms does TrueROAS support?

  TrueROAS supports major ad platforms such as Facebook, Google, Snapchat, Pinterest, and Microsoft Ads.

• Does TrueROAS integrate with e-commerce platforms?

  Yes, TrueROAS integrates with WooCommerce and Shopify, including support for Shopify Plus and Shopify Markets.

• Is there a free trial or free tier available for TrueROAS?

  Yes, TrueROAS offers a free tier for the first $10,000 in sales per month.

• How quickly can I set up TrueROAS?

  The setup process is designed to be quick, often taking as little as 2 minutes.

• What is the average ROAS improvement reported by TrueROAS users?

  Clients have reported achieving 3.2x higher ROAS on average by leveraging TrueROAS's AI-powered attribution.

• Can TrueROAS track revenue from email and SMS campaigns?

  Yes, TrueROAS tracks all email and SMS revenue in addition to ad platform revenue.

• What does 'triangulation' mean in the context of TrueROAS?

  Triangulation refers to TrueROAS's method of cross-checking sales data from three signals: direct tracking, surveys, and AI MMM, to ensure comprehensive accuracy.

• Who is the target audience for TrueROAS?

  TrueROAS is designed for e-commerce founders, growth marketers, and DTC businesses looking to optimize their ad spend and scale predictably.

• How does TrueROAS help reduce ad waste?

  By providing accurate performance data, TrueROAS helps identify underperforming ads and channels, allowing businesses to cut wasteful spending and reallocate budget effectively.