Description
The Martec offers an intelligent employment brand system focused on storytelling and activation for talent teams. At its core, The Martec Hub stores content, while Martec IQ learns from it, empowering your extended team to activate this intelligence at scale. This platform is trusted by leading enterprise talent brands globally, facilitating human-first, AI-powered content creation and advocacy to enhance hiring and retention strategies.
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The system's "Authentic Intelligence" ensures content is relevant and true to your brand and employees. Its Personalized Question Engine engages employees with tailored, non-generic prompts based on their role, region, and target audience, inspiring genuine responses. Trending Topic Generation leverages real-life data to identify topics that capture attention. AI Editors then transform raw employee input into polished, human-like narratives, utilizing a proprietary tone of voice dictionary and structure-based prompts proven to attract talent.
The Advocate Engagement Hub simplifies sourcing and engaging advocates. Intelligent Sourcing uses data and social metrics, like LinkedIn, to systematically identify ideal employees for your objectives. With 6 Activation Methods, advocates can be engaged through QR codes, Magic Links, mobile, browser, email, or SMS. Smart Advocacy Management allows for effortless management, invitation, and tracking of advocate stories and engagement, with automatic grouping for scalable advocacy.
The Campaign Accelerator helps orchestrate personalized campaigns for different talent segments simultaneously. The Content Planner facilitates planning, scheduling, and collaboration with a shared content calendar, allowing for multiple planners for various talent objectives. The AI-Powered Story Hub generates personalized content rapidly, allowing for customization based on unique goals and consistent brand adherence. Multiple Formats & Channels enable publishing across editorial posts, LinkedIn blogs, social media, Instagram reels, and long-form videos directly from the platform.
Furthermore, The Martec's Evergreen Content capabilities allow repurposing existing content. Transform video, images, and written assets into channel-specific content, such as converting video to written pieces, creating social media posts, or generating short-form reels. Repurpose content on various topics by gathering and grouping responses to create fresh, relevant themes. This comprehensive approach aims to achieve talent objectives more effectively.
- CategoryAI Recruiting Tools
- Pricing ModelContact Us
- DeploymentCloud
- PlatformsWeb
The Martec's Core Features
AI-Powered Content Generation
Personalized Question Engine for Employee Engagement
Trending Topic Generation
AI Editors for Polished Content
Intelligent Advocate Sourcing
Multiple Advocate Activation Methods
Smart Advocacy Management and Grouping
Campaign Orchestration for Talent Segments
Content Planning and Scheduling
AI-Powered Story Hub for Personalized Content
Multi-Format and Multi-Channel Publishing
Content Transformation and Repurposing
Data-Driven Talent Marketing
Employee Advocacy Management
How to use The Martec?
Configure: Set up your brand's tone of voice and target talent segments.
Engage: Use the Personalized Question Engine to gather authentic employee stories.
Generate: Leverage AI Editors to transform responses into polished, brand-aligned content.
Activate: Utilize multiple channels and formats to publish content across platforms.
Manage: Employ Smart Advocacy Management to track and scale employee advocacy efforts.
Optimize: Analyze campaign performance and repurpose existing content for evergreen use.
The Martec's Use Cases
- Employer Branding
- Talent Acquisition
- Employee Advocacy
- Content Marketing
- Recruitment Marketing
- Talent Retention
