Description
The Brief, formerly known as Creatopy, is an end-to-end AI ad creation platform for digital display advertising, social, video, and UGC. It helps marketing teams run a continuous loop of discovering, creating, launching, and optimizing campaigns in one place, with brand-trained AI and fully editable outputs.
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Ad Studio is the advanced workspace where teams move from concept to production-ready campaigns, importing PSD and Figma files, generating hundreds of size and format variations automatically, and animating with timeline-based editing and a Magic Animator. A Canvas view supports visual ideation by collecting competitor ads and inspiration, then generating on-brief images or videos with integrations such as Nano Banana, Veo, and Sora. A Create Agent produces and adapts ads from a prompt and brand context across major channels, while additional agents cover competitive discovery and creative optimization from live campaign data.
The platform connects directly to major ad platforms and asset stacks, publishing to Meta, Google Ads, CM360, and DV360, and syncing with Shopify, Zapier, Google Drive, Dropbox, Bynder, and Frontify. Enterprise governance includes role-based access, Brand Kits with locked templates, SSO, 2FA, activity logs, and isolated workspaces per brand or client. A 7-day free trial of Pro is available with no credit card required, alongside free, Pro, Team, and custom enterprise options.
- CategoryAI Ad Generators
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
The Brief's Core Features
End-to-end ad creation for display, social, video, and UGC
Ad Studio with PSD and Figma import and multi-format ad sets
Automatic generation of hundreds of size and format variations
Timeline-based animation with Magic Animator
Canvas for competitor collection and AI image/video ideation
Create Agent for brand-aligned ad generation from a prompt
Direct publishing to Meta, Google Ads, CM360, DV360, and 40+ networks
Enterprise governance with role-based access, SSO, 2FA, and Brand Kits
How to use The Brief?
Sign up: Start a 7-day free trial of Pro features with no credit card required.
Discover: Collect competitor ads and inspiration on Canvas for creative direction.
Create: Build or import designs in Ad Studio, or provide a prompt and brand context to the Create Agent.
Scale: Generate multiple sizes, formats, and languages automatically with AI resize and feed.
Launch and optimize: Publish directly to ad networks and use the Optimize Agent with live campaign data.
The Brief's Use Cases
- Scaling ad production
- Localized campaigns
- Agency ad management
- Direct ad publishing
- Creative optimization
