Description
Synter is an advanced AI platform designed to empower growth teams and agencies by automating and optimizing advertising campaigns across a wide array of digital channels. The platform integrates with 43 advertising platforms, including major search, social, commerce, and programmatic networks like Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, TikTok Ads, Amazon Ads, and The Trade Desk. Synter's core mission is to provide marketers with a 24/7 autonomous media buying team, enabling enterprise-level programmatic and multi-channel media buying without manual friction.
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The platform operates through AI agents that execute tasks such as campaign creation, creative generation, audience targeting, budget pacing, and performance measurement. Users define growth targets, choose goals and channels, and then deploy agents to build and manage campaigns. Synter emphasizes human oversight, allowing teams to set limits, review proposed changes, and approve consequential actions through safety gates, role-based access, and a comprehensive change log. This ensures that while agents move fast, human judgment remains central to strategic decisions.
Key capabilities include omnichannel campaign management from a single plan, content syndication, and organic & LLM visibility. Synter helps users prepare for client briefings by providing insights into campaign performance, identifying areas needing attention, and suggesting next steps. It also offers tools for understanding market dynamics before spending, tracking budget allocation, and detecting campaign fatigue or incorrect audience responses.
Synter offers flexible pricing plans: Solo, Scale, and Custom. The Solo plan is $20/month with $20 in claimable usage credits, suitable for individual developers. The Scale plan is $500/month with $500 in claimable credits and five team seats, designed for growing teams, offering features like 24/7 Autonomous ROAS Optimization. Custom plans cater to high-volume advertisers, multi-client agencies, and enterprise brands, providing custom credit allowances, multi-client workspace governance, SSO, DSP/CTV access, white-label reporting, and a dedicated customer engineer. Metered usage rates apply for specific actions like campaign launches, image generation, and video generation, with ad platforms billing media directly.
Synter aims to connect campaign actions with qualified pipeline, integrating with CRMs, analytics, and existing team workflows. It supports various data foundations, including ad platforms, tag management, web & product analytics, CRM, marketing automation, and attribution tools. The platform also provides practical guides for growth teams on topics like enterprise PPC automation, marketing revenue attribution, and building AI agents for marketing.
- CategoryMarketing & SEO
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Synter's Core Features
Manage ads on 43 advertising platforms
AI agents for campaigns, creative, audiences, and measurement
Human approval for consequential changes
Role-based access and safety gates
Omnichannel campaign management
Content syndication capabilities
Organic and LLM visibility tools
Budget pacing and anomaly detection
Cross-channel reporting
AI creative generation (images, video scripts, UGC)
Negative keyword mining and search term harvesting
Preflight launch guardrails and verification gate
Multi-agent swarm orchestration
ROAS optimization and recommendation execution
CRM bi-directional sync (Salesforce, HubSpot, Attio, Pipedrive)
How to use Synter?
Define Growth Target: Set your desired growth goals and key performance indicators.
Choose Channels & Goals: Select the advertising platforms and specific campaign objectives.
Deploy AI Agents: Put Synter's AI agents to work to build and manage campaigns.
Set Guardrails & Limits: Establish approved spend limits, review rules, and safety gates for agent actions.
Review & Approve Changes: Monitor agent activity, review proposed changes, and approve consequential actions.
Analyze Results: Use campaign results to inform subsequent decisions and optimize performance.
Connect Data: Integrate CRM, analytics, and tracking infrastructure for comprehensive insights.
Synter's Use Cases
- Omnichannel Campaign Launch
- Budget Optimization
- Creative Asset Generation
- Audience Targeting & Sync
- Performance Reporting
- Lead Quality Verification
- Competitive Analysis
- Attribution Modeling
- Negative Keyword Management
- Client Briefing Preparation
