Description
SmilesFlow empowers marketers and businesses to launch engaging, branded mini-games quickly and efficiently. The platform allows users to create custom arcade or quiz-style games, brand them with company assets, and share them across various channels using QR codes or direct links. These games feature live leaderboards that update in real-time, encouraging repeat play and competition among participants.
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Campaigns can be tracked from a single dashboard, providing insights into plays, entries, and Call-to-Action (CTA) clicks. This makes SmilesFlow an effective tool for lead generation and customer engagement. The games are designed to be accessible on any device without requiring users to download a separate application, ensuring a low barrier to entry.
SmilesFlow offers a library of nine pre-built game formats, including vertical climbers, obstacle navigators, and trivia quizzes. Users can customize game elements, branding, questions, CTAs, and campaign links. The platform is particularly useful for client campaigns, allowing agencies to duplicate successful game templates, swap branding, and launch repeatable activations for different clients.
For physical events and activations, games can be displayed on stands, posters, or screens, enabling attendees to scan a QR code and participate instantly. This also extends to product launches and pop-up events, offering a quick, branded challenge. Social media integration is seamless, with games easily shareable via Instagram Story links, turning passive viewers into active participants.
Lead capture is integrated into the gameplay, with players opting into lists as they compete. This feature is also leveraged for giveaways and prize draws, where participation in the game automatically enters players into a draw, with winners selected live from the leaderboard. SmilesFlow operates on a pay-as-you-ship model, with the first game published for free and subsequent games priced individually, offering flexibility without subscription commitments.
- CategoryLead Generation Tools
- Pricing ModelPay-per-game
- DeploymentWeb-based
- PlatformsWeb
SmilesFlow's Core Features
Create branded mini-games in minutes
Live leaderboards for real-time competition
Shareable via QR code, link, or embed
No app download required for players
Track plays, entries, and CTA clicks
Customizable game assets and branding
Library of 9 game formats (arcade, quiz)
Lead capture integration
Suitable for client campaigns and activations
Repeatable campaign deliverables
First game published free
Pay-per-game pricing model (£39 per game)
How to use SmilesFlow?
Choose a game: Select from the ready-made arcade or quiz formats.
Brand the game: Customize visible campaign elements like logos and colors.
Publish once: Generate a link or QR code for your playable campaign.
Share across channels: Distribute the game via QR codes, links, or embeds.
Track performance: Monitor plays, entries, and CTA clicks from your campaign page.
Engage players: Utilize the live leaderboard to foster competition and repeat play.
SmilesFlow's Use Cases
- Lead Generation
- Client Campaigns
- Live Activations
- Product Launches
- Social Media Engagement
- Giveaways & Prize Draws
- Brand Awareness
