SmilesFlow | Branded Mini-Games

Description

SmilesFlow empowers marketers and businesses to launch engaging, branded mini-games quickly and efficiently. The platform allows users to create custom arcade or quiz-style games, brand them with company assets, and share them across various channels using QR codes or direct links. These games feature live leaderboards that update in real-time, encouraging repeat play and competition among participants.

Campaigns can be tracked from a single dashboard, providing insights into plays, entries, and Call-to-Action (CTA) clicks. This makes SmilesFlow an effective tool for lead generation and customer engagement. The games are designed to be accessible on any device without requiring users to download a separate application, ensuring a low barrier to entry.

SmilesFlow offers a library of nine pre-built game formats, including vertical climbers, obstacle navigators, and trivia quizzes. Users can customize game elements, branding, questions, CTAs, and campaign links. The platform is particularly useful for client campaigns, allowing agencies to duplicate successful game templates, swap branding, and launch repeatable activations for different clients.

For physical events and activations, games can be displayed on stands, posters, or screens, enabling attendees to scan a QR code and participate instantly. This also extends to product launches and pop-up events, offering a quick, branded challenge. Social media integration is seamless, with games easily shareable via Instagram Story links, turning passive viewers into active participants.

Lead capture is integrated into the gameplay, with players opting into lists as they compete. This feature is also leveraged for giveaways and prize draws, where participation in the game automatically enters players into a draw, with winners selected live from the leaderboard. SmilesFlow operates on a pay-as-you-ship model, with the first game published for free and subsequent games priced individually, offering flexibility without subscription commitments.

SmilesFlow's Core Features

• Create branded mini-games in minutes

• Live leaderboards for real-time competition

• Shareable via QR code, link, or embed

• No app download required for players

• Track plays, entries, and CTA clicks

• Customizable game assets and branding

• Library of 9 game formats (arcade, quiz)

• Lead capture integration

• Suitable for client campaigns and activations

• Repeatable campaign deliverables

• First game published free

• Pay-per-game pricing model (£39 per game)

How to use SmilesFlow?

1. 1

   Choose a game: Select from the ready-made arcade or quiz formats.

2. 2

   Brand the game: Customize visible campaign elements like logos and colors.

3. 3

   Publish once: Generate a link or QR code for your playable campaign.

4. 4

   Share across channels: Distribute the game via QR codes, links, or embeds.

5. 5

   Track performance: Monitor plays, entries, and CTA clicks from your campaign page.

6. 6

   Engage players: Utilize the live leaderboard to foster competition and repeat play.

SmilesFlow's Use Cases

• Lead Generation
• Client Campaigns
• Live Activations
• Product Launches
• Social Media Engagement
• Giveaways & Prize Draws
• Brand Awareness

FAQ from SmilesFlow

• How does SmilesFlow pricing work?

  Your first published game is free with all features unlocked. After that, each game costs £39 to publish. A 5-game pack is available for £149, offering a slight discount per game. You pay only when you ship a game, with no subscription required.

• What does the £39 per game unlock?

  The £39 fee unlocks the ability to publish a branded mini-game with all features, including the live leaderboard, tracking, and lead capture capabilities. Editing a published game remains free forever.

• Can I use SmilesFlow for client campaigns?

  Yes, SmilesFlow is designed for client campaigns. You can duplicate a proven game, swap the branding for your client, and launch a repeatable campaign, making it a valuable deliverable for agencies.

• Can the game use my client's branding?

  Absolutely. You can customize the visible campaign elements, including swapping in your client's brand assets, colors, and logos, without needing to wait for a design team.

• Can I edit a game after I publish it?

  Yes, editing a published game stays free forever. You can make changes to your game even after it has been published and shared.

• Can I use this on Instagram?

  Yes, you can share a game link with your Instagram followers, for example, via an Instagram Story drop, turning passive views into active plays and clicks.

• How does lead capture work with SmilesFlow?

  Players can opt into your list as part of the gameplay experience. This allows you to capture leads directly from engaged participants who are interacting with your branded game.

• Do players need to download an app to play?

  No, players do not need to download any app. SmilesFlow games are web-based and accessible directly through a QR code scan or a shared link, ensuring a seamless experience.

• What games are available on SmilesFlow?

  SmilesFlow offers 9 game formats, including arcade styles like 'Frosty Sky Bounce' and 'Retro Flappy', and trivia formats like 'Candy Quiz'. All are fully brandable.

• What if something goes wrong with payment?

  If you encounter any issues with payment, you can contact SmilesFlow support at support@smilesflow.com for assistance and refunds.