Description
Sentient Decision Science is a leader in the application of behavioral science and Emotion AI to market research. The platform enables brands to make informed marketing decisions by uncovering the emotional and behavioral drivers behind consumer reactions. By leveraging a database of 1.5 billion human emotional responses and over fifteen years of validated testing, Sentient provides precise normative benchmarks trusted by global brands.
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The platform's Subtext AI tool predicts ad performance by analyzing creative content and measuring engagement and influence. It uses advanced neuroscience technology to capture both conscious and subconscious consumer responses, offering insights that traditional surveys often miss. This allows brands to optimize creative strategies, improve ROI, and make faster go/no-go decisions with confidence.
Sentient's patented implicit technology ensures data integrity by verifying authentic human participation and filtering out low-quality responses. This results in cleaner data and more accurate predictions, helping brands benchmark, optimize, and validate their marketing efforts with scientific precision.
The Sentient Insights Platform is available in over 140 countries and supports a wide range of products for branding, marketing, and innovation success. It combines System 1 and System 2 intelligence to generate deeper insights and more effective brand strategies. The platform's continuous testing capabilities allow for rapid creative comparison and AI-powered experimentation, providing brands with actionable strategies to enhance their market performance.
- CategoryMarket Research Tools
- Pricing ModelStandard, Premium, Platinum, Enterprise
- DeploymentCloud
- PlatformsGlobal
Sentient Decision Science's Core Features
Behavioral science and Emotion AI integration
Subtext AI for ad performance prediction
Implicit technology for data integrity
Global availability in 140+ countries
Continuous testing and AI-powered experimentation
System 1 and System 2 intelligence combination
Scalable neuroscience technology
Patented implicit research technologies
How to use Sentient Decision Science?
Configure: Set up the platform with your brand's data
Use: Analyze creative content using Subtext AI
Optimize: Adjust marketing strategies based on insights
Evaluate: Continuously test and refine creative performance
Sentient Decision Science's Use Cases
- Ad Performance Prediction
- Creative Strategy Optimization
- Consumer Behavior Analysis
- Market Success Forecasting
- Brand Positioning
