Rin, Inc.

The flagship consumer product is an AI coaching journal app (its Japanese name translates to "a notebook that talks with you"). Users write short daily entries about their day or feelings, prompted by a rotating daily topic, and a dedicated AI coach that references those entries and past conversations offers a private space to talk through things the user hasn't been able to raise elsewhere. The app also offers guided questions and short self-coaching exercises a user can accept as suggestions or pick freely, and it builds a personal values map across 8 axes, loosely based on Schwartz's theory of basic values and adapted by the company into its own 8-axis, 16-type model, shown as a radar chart the user can track changing over time. A separate two-person feature lets a user compare their values map with a partner, friend or colleague for relationship-style advice; only the values axes and type are shared, never the journal entries or AI conversations. The company describes the app as a tool for organizing feelings and self-understanding, not a medical or therapy service, and advises users who need diagnosis or treatment to consult a healthcare professional. Basic use is free, with in-app purchases for an upgraded "Note+" tier.

For people who want a human coach as well, SHIFT6 is a six-month program pairing a professional coach with the same AI coach. A monthly one-on-one session sets and adjusts goals tied to a life change such as a career move, a new goal, going independent, incorporating a business or starting a side project, while the AI coach supports daily reflection and small actions between sessions. SHIFT6 opens with a free 30-minute consultation and is offered with a conditional money-back guarantee.

For organizations, the Axia Program combines four kinds of support that a company can mix to fit its own challenges: hands-on generative AI training using the company's own work as material, strengths- and values-based HR training, one-on-one coaching with a professional coach, and 1-on-1 management dialogue training. Rin also builds a company-specific AI coach and management system so that what is learned in training keeps getting practiced and reviewed on the job, and can recommend SHIFT6 itself for managers or high-potential employees the company wants to support individually. The program is led by the company's representative, a Gallup-certified Strengths Coach with more than 500 coaching sessions behind him.

Rin, Inc. is aimed at individuals looking for a structured way to reflect on their feelings and values, and at Japanese companies wanting to combine coaching and AI for employee development; its site and products are currently presented in Japanese.