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Pengoo

Pengoo is a humor-measurement tool that scores jokes and helps write slogans. It rates a joke's funniness on a continuous scale trained from over 2 million pairwise comparisons, tags the specific comic mechanism at work, and can diagnose why a joke lands or generate a sharper slogan from a rough idea.

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Pengoo screenshot
Pengoo screenshot

Pengoo treats humor as something that can be measured and improved, not just guessed at. It offers tools to diagnose a joke, search for one, and generate a slogan, all built around a numeric funniness score rather than a simple thumbs up or down.

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Every joke Pengoo evaluates is placed on a continuous score, called theta (θ), derived by comparing 2.13 million jokes against each other in pairs and ranking them with the TrueSkill algorithm, the same approach used to rank players in competitive games. Alongside the score, each joke is tagged against a taxonomy of 36 distinct comic mechanisms, such as reversal, exaggeration, irony and misdirection, so a rating is tied to a specific structural reason rather than a model's improvised opinion. Scores are only comparable within the same language: Pengoo runs separate English and Chinese scales.

Pengoo also studies how mechanisms combine, using a co-occurrence measure (lift) that shows when two mechanisms land together more often than chance would predict. On its published data, combinations like reversal with misdirection, or absurdity with reversal, score well above that baseline, which Pengoo treats as a sign of a stronger joke rather than a coincidence.

The auto-judge tool scores a joke on the theta scale. The diagnose tool explains why a specific joke works, or doesn't. The find tool searches an underlying library of jokes for material close to a phrase or topic. The slogan generator turns a rough idea, such as a description of a small business, into a sharper, more memorable line, and can also sharpen an existing slogan.

The underlying dataset totals more than 2 million theta-scored entries, with 536,000 curated jokes checked against the score and taxonomy, and a high-confidence subset of 56,000 entries with tighter statistical certainty.

Pengoo is built for anyone writing jokes, slogans or comedy material who wants a structural, checkable read on what's landing, rather than a single AI's subjective judgment. A subscription is available beyond the free daily tools, and an English interface is offered alongside the Chinese one.

  • CategoryGaming & Entertainment
  • Pricing ModelFreemium
  • DeploymentCloud
  • PlatformsWeb

  • Scores any joke on a continuous funniness scale (theta), not a simple star rating

  • Trained from 2.13 million jokes compared pairwise with the TrueSkill ranking algorithm

  • Tags each joke against a taxonomy of 36 distinct comic mechanisms

  • Diagnoses why a specific joke works or falls flat

  • Searches an existing joke library for material close to a topic or phrase

  • Generates and sharpens slogans from a rough idea

  • Runs separate English and Chinese scoring scales

  • Offers a free daily tool alongside a paid subscription

  1. Diagnose: paste in a joke to see its theta score and comic mechanism

  2. Find: search for jokes close to a topic, phrase or feeling

  3. Generate: describe a business or idea to get a slogan candidate

  4. Refine: ask Pengoo to sharpen an existing slogan or line

  5. Compare: use the theta scale to see how a joke ranks against the wider set

  • Joke diagnosis
  • Slogan writing
  • Comedy writing research
  • Content scoring

Pengoo Reviews

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