Description
Parade is a comprehensive AI-powered platform designed specifically for freight brokerages to enhance their capacity management capabilities. The platform enables brokerages to find and manage carriers more effectively, boosting margins through precise pricing and optimized bidding. With Parade, brokerages can connect seamlessly with shippers, ensuring a streamlined and efficient freight booking process.
One of the standout features of Parade is its ability to provide real-time insights into carrier bids, allowing users to see what carriers are asking for a lane instantly. This feature, known as Estimated Carrier Bid, is available to all customers and provides a confidence-scored market benchmark for pricing and negotiation.
Parade's CoDriver feature automates the handling of inbound calls and emails from carriers, qualifying opportunities, capturing quotes, and syncing data into the platform. This automation ensures no opportunities are missed and reduces the need for manual data entry, allowing teams to focus on more strategic tasks.
The platform also offers robust integration capabilities, connecting directly with TMS, load boards, and compliance tools. This ensures that workflows remain unified and data is efficiently shared across systems. Parade's machine learning algorithms continuously analyze historical load and capacity data to improve carrier matching and increase carrier reuse by 25%.
Parade's AI-driven approach not only streamlines operations but also enhances the strategic capabilities of freight brokerages. By automating core processes and providing actionable insights, Parade helps brokerages scale their operations without increasing headcount, ultimately leading to more loads being covered and improved margins.
Parade's Core Features
Real-time carrier bid insights
Automated carrier call and email handling
Integration with TMS and load boards
Machine learning for carrier matching
Increased carrier reuse
Digital freight matching and booking
Automated load offers and campaigns
Carrier performance management
How to use Parade?
Configure: Set up integrations with TMS and load boards
Use: Automate carrier communication with CoDriver
Optimize: Analyze carrier bid data for pricing strategies
Expand: Increase carrier reuse through targeted campaigns
Parade's Use Cases
- Carrier Management
- Freight Booking
- Pricing Strategy
- Operational Efficiency
- Carrier Reuse








