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Oktopost: B2B Social Media Platform

Oktopost is a B2B social media management and employee advocacy platform designed to boost brand awareness, lead generation, and employee engagement. It integrates with CRM and marketing automation tools to turn social media into a measurable revenue channel.

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Oktopost: B2B Social Media Platform screenshot
Oktopost: B2B Social Media Platform screenshot

Oktopost is a comprehensive B2B social media management and employee advocacy platform that empowers organizations to enhance brand awareness, generate leads, and engage employees effectively. Designed specifically for B2B enterprises, Oktopost offers a LinkedIn-first approach, allowing users to publish diverse post types, manage company page inboxes, and track analytics that connect engagement to business goals.

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The platform integrates seamlessly with CRM and marketing automation tools such as Salesforce, Marketo, HubSpot, and Eloqua, enabling businesses to measure social media's impact on their pipeline and revenue. Oktopost's employee advocacy solutions transform employees into active brand advocates, delivering AI-personalized posts that match their voice and syncing brand and advocacy campaigns.

Oktopost's GenAI agents are tailored for B2B marketers, helping them create authentic and relevant social posts efficiently. The platform also supports compliance and security through integrations with SSO providers and archiving platforms, ensuring regulatory compliance for B2B teams.

With advanced analytics and BI dashboards, Oktopost provides insights into brand amplification, engagement, and revenue impact. The platform's gamification features motivate employees to participate in advocacy programs, while content segmentation ensures that advocates only see relevant content.

Oktopost is recognized as a leader in social media marketing software by Gartner Digital Markets brands, reflecting its commitment to excellence and customer satisfaction. Trusted by global brands in over 50 countries, Oktopost is fully integrated with modern marketing tech stacks, making it a valuable tool for B2B marketing leaders.

  • CategorySocial Media Content Generators
  • Pricing ModelQuote-based
  • DeploymentCloud
  • PlatformsCloud

  • LinkedIn-first publishing

  • Employee advocacy

  • CRM integration

  • AI-assisted content creation

  • Funnel-focused analytics

  • Compliance and security

  • Advanced analytics

  • Gamification for advocacy

  1. Configure: Set up integrations with CRM and marketing tools

  2. Use: Publish and manage social media content

  3. Optimize: Track analytics and adjust strategies

  4. Advocate: Empower employees to share content

  • Brand Awareness
  • Lead Generation
  • Employee Engagement
  • Revenue Tracking
  • Compliance Management

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