Description
NRICH is a comprehensive account-based marketing (ABM) platform designed to bridge the gap between forecast and pipeline. It scores accounts, runs ads that reach them, and integrates engagement data with CRM systems. Recognized in the 2025 Gartner Magic Quadrant for ABM Platforms, NRICH offers a flexible solution that enables marketers to scale campaigns and provides revenue leaders with deep visibility into the pipeline.
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The platform helps identify accounts heating up and prepares sales teams for action. It allows marketers to build dashboards and apps for every stage of their go-to-market (GTM) motion, from setting ideal customer profiles (ICP) to running campaigns and reporting on pipeline and revenue. NRICH is used by marketers who want to report real companies visiting key pages instead of just traffic.
NRICH offers features like next best actions, which include launching campaigns to drive more ICP accounts to the right pages, notifying account owners to reach out, or building CRM lists based on engagement data. It also provides insights into which accounts should be contacted immediately, helping sales reps focus on accounts likely to engage.
The platform supports always-on ABM campaigns, showing which ones are effective and providing cost per engagement and opportunity metrics. NRICH integrates natively with Salesforce, HubSpot, and LinkedIn Ads, ensuring seamless data flow and coordination between marketing and sales actions.
NRICH offers transparent pricing with plans like Growth and Enterprise, catering to different team sizes and needs. The platform is built with a privacy-first, EU-ready architecture, ensuring compliance with GDPR and other regulations. With a focus on European markets, NRICH provides data in multiple languages and understands regional buyer behavior, making it a suitable choice for companies operating in Europe.
- CategoryLead Generation Tools
- Pricing ModelFlat-rate
- DeploymentCloud
- PlatformsWeb
NRICH ABM Platform's Core Features
Account scoring and engagement integration
AI-driven app building for decision-making
Campaign scaling and pipeline visibility
Next best actions for sales and marketing
Native integrations with Salesforce and HubSpot
Transparent pricing with Growth and Enterprise plans
Privacy-first, GDPR-compliant architecture
Multi-language support for European markets
How to use NRICH ABM Platform?
Configure: Set up your ICP and target accounts
Use: Launch campaigns and track engagement
Optimize: Analyze campaign performance and adjust strategies
Integrate: Sync data with CRM and advertising platforms
NRICH ABM Platform's Use Cases
- Account Scoring
- Campaign Scaling
- Sales Alignment
- Pipeline Visibility
- Data Integration
