Description
NEX is a growth-automation platform for CPG (consumer packaged goods) brands. It combines ad creative generation, cross-channel attribution and paid media buying into one system, aiming to replace the typical mix of separate creative agencies, UGC agencies, media buyers and measurement tools that many CPG marketing teams juggle.
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The platform's attribution layer compares what ad platforms self-report (Meta, TikTok, Google, Amazon) against a multi-touch model, which NEX says typically shows the platforms over-counting revenue; it presents a full profit-and-loss view, true revenue minus costs, rather than just ad-platform dashboards. On the creative side, NEX generates static and video ad variants sized and formatted for each network and retail channel, including Meta, TikTok, Google, Snapchat and Pinterest for paid social, and Amazon, Walmart, Instacart, Kroger and Roundel for retail media, built to match a brand's product and audience. A media-buying layer then shifts budget daily across campaigns, ad sets and networks, optimizing toward net profit rather than whichever channel performed best last quarter.
NEX also includes governance tools: brand guideline enforcement on every generated asset, and approval workflows so creative and spend changes go through review before they go live. Pricing is quote-based and split by monthly ad spend, under or over $50,000 a month; both tiers include measurement and attribution, the content supply chain, brand guideline enforcement, paid social media buying, governance workflows, and a dedicated account manager with access to the founders' Slack channel. The higher tier adds a 99.9% uptime SLA, advanced incrementality testing, enterprise governance with an audit trail, improved legal protection and custom integrations.
NEX is built for CPG brands running paid social and retail media at meaningful scale, rather than very small or pre-revenue brands; its own materials describe brands that were already spending across six or more vendors before consolidating onto the platform. The company reports customer results including a 25-35% decrease in cost per acquisition in the first quarter after switching, over $60,000 a year in vendor-fee savings, a 40% median increase in return on ad spend, and 1.5 to 2x revenue growth in the first quarter; these are NEX's own reported figures rather than independently verified benchmarks.
- CategoryMarketing Automation
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
NEX's Core Features
Cross-platform attribution that reconciles self-reported ad-platform numbers against a multi-touch model
Full profit-and-loss view showing true revenue after costs, not just ad spend
AI-generated static and video ad creative sized per network and retailer
Coverage across paid social (Meta, TikTok, Google, Snapchat, Pinterest) and retail media (Amazon, Walmart, Instacart, Kroger, Roundel)
Daily automated reallocation of ad budget across campaigns, ad sets and networks toward net profit
Brand guideline enforcement applied to every generated creative asset
Creative governance and approval workflows before assets or spend changes go live
Dedicated account manager and direct Slack access to the founding team
99.9% uptime SLA, advanced incrementality testing and an enterprise audit trail on the higher tier
How to use NEX?
Book a demo: Contact NEX's team to review your current channel mix and ad spend.
Connect your ad accounts: NEX pulls in platform-reported spend and revenue across Meta, TikTok, Google, Amazon and retail media channels.
Review your attribution report: See the multi-touch model's estimate of true revenue after removing double-counted conversions.
Turn on creative generation: NEX produces on-brand ad variants for each connected network and retailer.
Let NEX manage media buying: Daily budget shifts move spend toward the best-performing campaigns, within your approval settings.
Track net profit: Monitor the full profit-and-loss dashboard instead of per-platform ad metrics alone.
NEX's Use Cases
- CPG paid social
- Retail media management
- True profit measurement
- Vendor consolidation
