Marpipe

Description

Marpipe describes itself as the operating system for catalog ads, helping ecommerce brands and agencies turn a product feed into more effective Dynamic Product Ads. It aims to make catalog ads look like real ad creative rather than plain product listings, giving advertisers more control over how their catalog ads appear and perform.

The platform combines several capabilities in one place: catalog creative and design, product-level video that turns each SKU into a video, generative catalogs that create better copy for every SKU at scale, SKU optimization that filters out the worst performers, and feed management to organize feeds and launch product ads across channels. Feed-based creative also unlocks dynamic fields such as real-time social proof, countdown clocks, inventory countdowns, price strikethroughs, and percent-off badges.

Marpipe works with the ad, commerce, and client tools brands already use and supports channels including Meta, Snap, and Pinterest. According to figures on the site, it is trusted by thousands of marketers, and connected ad accounts see an average lift of around 20% in catalog ad performance based on in-platform attribution.

Marpipe's Core Features

• Enriched catalog creative that looks like real ad creative

• Product-level video generated for each SKU

• Generative catalogs for better copy across SKUs at scale

• SKU optimization to filter out low performers

• Feed management across multiple channels

• Dynamic creative fields like countdowns, price strikethrough, and social proof

• Works across Meta, Snap, Pinterest, and other channels

• Full control over Dynamic Product Ads (DPA)

How to use Marpipe?

1. 1

   Connect your feed: Bring in your product catalog and connect the ad and commerce tools you use.

2. 2

   Enrich the creative: Design catalog creative, generate product-level video, and improve copy across SKUs.

3. 3

   Optimize SKUs: Filter out the worst-performing products from your catalog ads.

4. 4

   Manage feeds: Organize your feed and launch product ads across channels.

5. 5

   Measure: Track catalog ad performance across connected ad accounts.

Marpipe's Use Cases

• Catalog ad creative
• SKU-level video
• Feed management
• Spend optimization

FAQ from Marpipe

• What does Marpipe do?

  It enriches product feeds into higher-performing catalog ad creative, manages feeds across channels, and optimizes which SKUs get ad spend, giving brands full control over their Dynamic Product Ads.

• Which channels does it support?

  Marpipe supports major channels including Meta, Snap, and Pinterest, and works with the ad and commerce tools brands already use.

• Can it turn products into video?

  Yes. Product Level Video turns every SKU into a video ad automatically.

• What kind of results do customers see?

  According to the site, connected ad accounts see an average lift of around 20% in catalog ad performance based on in-platform attribution.

• Who is Marpipe for?

  It is built for ecommerce brands and agencies running catalog ads, from DTC startups to large brands.