Description
Markup AI is the new name for Acrolinx, an enterprise content governance company. The site states plainly, "For more than 20 years, Acrolinx set the standard for enterprise content governance," and now, "Acrolinx is now Markup AI," describing the move as "new brand, new product, new us" rather than a simple rename. The product still does what Acrolinx did: it checks published content, whether written by a person or generated by an AI system, before it goes out.
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The core offering is what Markup AI calls Content Guardian Agents, which check writing across three dimensions: brand alignment (voice, style guide, and terminology), quality (readability, authenticity, and factual accuracy), and what it terms "AI citability" (how likely a piece of content is to be cited as a source by AI answer engines, based on things like source authority, freshness, and answer structure). The platform digitizes a company's style rules so they apply consistently across writers and AI agents, flags content that needs a human look rather than checking everything by hand, and scores generated content against those standards, fixing what's off rather than just reporting it.
Markup AI connects into existing workflows through an API and MCP integration, so checks can run inside a company's own publishing pipeline rather than as a separate step, and the company says it is available wherever a team's writers already work. It also includes editorial assistance built into more than 40 authoring tools, analytics and reporting that connects content quality to performance, and a proprietary enterprise LLM the company says keeps user data and activity confidential for handling private or sensitive content.
Markup AI targets large enterprises with regulatory or brand-consistency needs at scale, citing sectors such as financial services, life sciences, technology, and manufacturing, and functions including marketing, product documentation, technical communication, and customer support. Client testimonials on the site name companies including Meta, Siemens, Volvo, Microsoft, Adobe, and Amazon. Pricing isn't published; the site directs prospective customers to request a demo.
- CategoryAI Content Moderation
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
Markup AI's Core Features
Content Guardian Agents that check writing for brand alignment, quality, and AI citability
Digitized style rules applied consistently across human writers and AI agents
Automatic flagging of content that needs a human review, instead of manual checking
Scoring of AI-generated content against a company's own standards
API and MCP integration into existing publishing workflows
Editorial assistance built into more than 40 authoring tools
Analytics and reporting on content quality over time
A proprietary enterprise LLM built with data privacy protections
How to use Markup AI?
Digitize your style guide: Load brand voice, terminology, and style rules into Markup AI so they apply automatically.
Connect your workflow: Use the API or MCP integration to run checks inside your existing publishing pipeline.
Check content: Run drafts, human-written or AI-generated, through the Content Guardian Agents for brand, quality, and citability scoring.
Review flagged content: Send only the pieces that need attention to a human editor instead of checking everything manually.
Track quality over time: Use the analytics and reporting features to monitor content quality across teams.
Markup AI's Use Cases
- Brand voice enforcement
- AI content review
- Regulated content compliance
- AI answer-engine visibility
